- Coca-Cola Japan Intros Virtual Vending Prize Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
Now through Feb. 13, members of the region's Coca-Cola Park loyalty cl ...
- Cabot Soup Swap Mixes Events, Social Media
Marketing Daily, Karlene Lukovitz - Monday, January 17, 2011
Cabot Creamery can't spend millions on media campaigns for its award-winning cheese ...
- 42Below Vodka Sponsors New VBS.TV Web Series
Marketing Daily, Karlene Lukovitz - Friday, January 14, 2011
42Below has prominent logo adjacencies on the new series' Web area (vbs.tv/leagueoftwo ...
- 42Below Vodka Drinks To Vice TV
MediaDailyNews, Karlene Lukovitz - Friday, January 14, 2011
Bacardi Limited's 42Below vodka is the exclusive sponsor of the latest W ...
- Gen Y Changing Alcoholic Beverages Marketplace
Marketing Daily, Karlene Lukovitz - Thursday, January 13, 2011
These consumers will make up fully 40% of Americans 21 and old ...
- Subway, Domino's Lead 2010 Foodservice Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, January 12, 2011
Subway led the list of restaurant brands with the highest 2010 scor ...
- ANA: Accountability Heads List Of Top Issues
Marketing Daily, Karlene Lukovitz - Tuesday, January 11, 2011
"The level of media proliferation has taken everyone by storm," president/CEO B ...
- ANA Files Against FDA Tobacco Proposals
Marketing Daily, Karlene Lukovitz - Tuesday, January 11, 2011
The opposition comments argue that the FDA is proposing "vivid and shocki ...
- Kraft Singles Pairs Up With Disney On Ice
Marketing Daily, Karlene Lukovitz - Monday, January 10, 2011
Expanding on its "family fun" programs, Kraft Singles has partnered with Disn ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- PepsiCo Pulls Controversial Video Entry From Site
Marketing Daily, Karlene Lukovitz - Wednesday, January 5, 2011
The video entry that has caused the stir, "Feed the Flock," sho ...
- ANA: Multicultural Digital Investment Increasing
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
More than half (56%) of marketers responding to a recent online surv ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- Evian's 'Live Young' Takes Urban Turn For 2011
Marketing Daily, Karlene Lukovitz - Monday, January 3, 2011
Rather than attempt to one-up those videos/commercials -- which are still generati ...
- QSR Offerings Reflect 'Polarized' Consumer Base
Marketing Daily, Karlene Lukovitz - Sunday, January 2, 2011
The big question, of course -- particularly for QSRs and popular fast-casu ...
- Food For Thought: Social Media Innovations Galore
Marketing Daily, Karlene Lukovitz - Friday, December 31, 2010
Twenty eleven saw food/beverage and restaurant brands pulling out the innovation sto ...
- Mintel: Craft Beers Have Untapped Opportunities
Marketing Daily, Karlene Lukovitz - Wednesday, December 29, 2010
Just 13% of beer drinkers currently express a preference for domestic cra ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Special K Campaign 'Gains' Confidence, Loses Weight
MediaDailyNews, Karlene Lukovitz - Tuesday, December 28, 2010
This new year, Special K is putting its familiar, two-week weight lo ...
- Post Lowers Sugar In Two Pebbles Varieties
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
Post, which reports that all Pebbles varieties are cholesterol-free, low in f ...
- Carl's, Hardee's Launch Mobile Rewards App
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
In addition to enabling digital tracking of customer visits, the new a ...
- Weight Watchers Adds Kitchen Companion IPad App
Marketing Daily, Karlene Lukovitz - Wednesday, December 22, 2010
The Weight Watchers Kitchen Companion, is designed to deliver both, by combini ...
- Darden Continues To Hone Red Lobster Strategy
Marketing Daily, Karlene Lukovitz - Tuesday, December 21, 2010
While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, i ...
- Gorton's, Ortega Team On Fish Taco Promo
Marketing Daily, Karlene Lukovitz - Monday, December 20, 2010
Two brands owned by separate companies, Gorton's Seafood and B&G Foods, Inc. ...
- Coors Light Super Bowl Promo Leverages SnapTags
Marketing Daily, Karlene Lukovitz - Monday, December 20, 2010
Now through game day -- Feb. 6 -- people of legal drinki ...
- Denny's AARP Promo Draws 2 Million In 8 Months
Marketing Daily, Karlene Lukovitz - Thursday, December 16, 2010
Adults 50+ account for 44% of all visits made to family restauran ...
- Happy Meal Toy Suit: Kids' Food Fight Escalates
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
The suit, which asks for class-action status, was filed Dec. 15 ...
- Dannon Agrees To Drop Health Claims, Pay $21 Million
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
Among the ads cited as deceptive by the FTC were Activia's ...