- Giants Push For Sweetener Breakthroughs
Marketing Daily, Karlene Lukovitz - Tuesday, December 14, 2010
With consumers more concerned than ever about sugar and calorie consumption, leadi ...
- CFBAI Reports On Kids' Marketing Compliance
Raw, Karlene Lukovitz - Wednesday, December 15, 2010
According to the just-released third annual report on food/beverage marketers' compliance wi ...
- Happy Meal Toy Suit: Kids' Food Fight Escalates
Raw, Karlene Lukovitz - Wednesday, December 15, 2010
Consumer group The Center for Science in the Public Interest (CSPI) h ...
- Dannon Agrees To Drop Health Claims, Pay $21 Million
Raw, Karlene Lukovitz - Wednesday, December 15, 2010
In response to Federal Trade Commission charges of deceptive advertising, The Dann ...
- NPD: Restaurant Traffic Down 1% In Q3
Marketing Daily, Karlene Lukovitz - Monday, December 13, 2010
Continued high employment suppressed overall restaurant industry traffic recovery in the thi ...
- QSRs Cope With Heat From Employee Act-Outs
Marketing Daily, Karlene Lukovitz - Friday, December 10, 2010
The last few days have seen media reports of two incidents involvi ...
- Starbucks Tops Online Media Impact Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free bra ...
- Holistic Health Awareness To Lead 2011 Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Twenty-eleven will mark the year that Americans begin making permanent, holistic chang ...
- Duncan Hines Has A YouTube Holiday
Marketing Daily, Karlene Lukovitz - Tuesday, December 7, 2010
The brand partnered with digital entertainment studio Filmaka to hire the directo ...
- Starbucks Tops Online Media Impact Rankings
Raw, Karlene Lukovitz - Wednesday, December 8, 2010
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free bra ...
- Green & Black's To Send 'Ambassadors' to D.R.
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The new ambassadors program is "a true extension of Green & Black ...
- Duncan Hines Has A YouTube Holiday
Raw, Karlene Lukovitz - Tuesday, December 7, 2010
Pinnacle Foods' 60-year-old Duncan Hines brand is using four commercial-quality, YouTube-posted vide ...
- Kraft Mac & Cheese Gets New, Unified Look
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The latest news is the rollout of a new logo and contemporiz ...
- Green & Black's To Send 'Ambassadors' to D.R.
Raw, Karlene Lukovitz - Monday, December 6, 2010
Kraft-owned Green & Black’s Organic Chocolate is showcasing its Fair Trade Certificati ...
- Kraft Seeks Injunction Against Starbucks
Raw, Karlene Lukovitz - Monday, December 6, 2010
Kraft Foods is seeking a preliminary injunction in the U.S. District Court f ...
- NPD Quantifies Meal-Planning Behaviors
Marketing Daily, Karlene Lukovitz - Thursday, December 2, 2010
Given that so many meal purchasing decisions are being made before consume ...
- Papa Gino's Scores With One-To-One Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, December 1, 2010
At the end of its first year, marked in early November, t ...
- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...
- Smashburger Taps Cactus As Agency of Record
Raw, Karlene Lukovitz - Wednesday, December 1, 2010
Denver-based restaurant chain Smashburger has chosen Cactus, also Denver-based, as its n ...
- Papa Gino's Scores With One-to-One Marketing
Raw, Karlene Lukovitz - Wednesday, December 1, 2010
One year in, a combined rewards program for the Papa Gino's/D'Angelo Grill ...
- Study: Go-To-Market Process Has Blind Spots
Marketing Daily, Karlene Lukovitz - Monday, November 29, 2010
"Marketing tends to be preoccupied with staying on track with individual tactic ...
- Martini Asti Returns To TV After 25 Years
Marketing Daily, Karlene Lukovitz - Sunday, November 28, 2010
The new "Let Go" spot for the Italian wine, filmed in Rom ...
- Nevada 'Captures Hearts' Cost-Effectively
Marketing Daily, Karlene Lukovitz - Tuesday, November 23, 2010
In-stream video test program with Google exposed its skiing commercial to 7 ...
- Martini Asti Back on TV After 25 Years
Raw, Karlene Lukovitz - Wednesday, November 24, 2010
After a quarter-century hiatus, Bacardi's Martini Asti is back on U.S. televisi ...
- 2011: Mobile Tech -- And Facilities -- On Menus
Marketing Daily, Karlene Lukovitz - Monday, November 22, 2010
Facilitated by social media that let consumers follow their whereabouts, food truck ...
- Heinz: Global Marketing Shift Underway
Marketing Daily, Karlene Lukovitz - Saturday, November 20, 2010
H.J. Heinz Company's fiscal 2011 second quarter and first-half results show grow ...
- Restaurants: Mobile Tech/Facilites on 2011 Menu
Raw, Karlene Lukovitz - Monday, November 22, 2010
Restaurant brands' efforts to connect with on-the-go consumers will accelerate in 201 ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in pa ...
- Subway Dominates Sunday Night TV
Marketing Daily, Karlene Lukovitz - Wednesday, November 17, 2010
"From an audience standpoint, it's a very competitive time slot, so ...
- ACSI Finds Customer Satisfaction Index Dips
Marketing Daily, Karlene Lukovitz - Tuesday, November 16, 2010
Importantly, the food manufacturing industry is far from alone in seeing so ...