- Pizza, Fast Breakfasts Take Chill Off Frozen
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
Many frozen categories and products have been negatively affected by the continual ...
- Major Brands Using New RecycleBank Platform
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Lea ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- Restaurant Chains Offer Veteran's Day Promos
Raw, Karlene Lukovitz - Friday, November 12, 2010
T.G.I. Friday's, Applebee's, Chili's, Outback Steakhouse, Friendly's and Pizzeria Uno are amo ...
- Industry Pushing Holiday Gift Cards, Hopes High
Marketing Daily, Karlene Lukovitz - Wednesday, November 10, 2010
Restaurant gift-card sales rose significantly during this year's first half. At QSR ...
- Grown-Up Wendy Stars In Wendy's TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, November 9, 2010
The commercials feature Thomas reminiscing about her father, his philosophy and h ...
- P&G, Walmart Ranked Tops By Trading Partners
Marketing Daily, Karlene Lukovitz - Tuesday, November 9, 2010
Procter & Gamble and Walmart continue to head the lists of manufacture ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Transparency Issues Among Top '11 CPG Trends
Marketing Daily, Karlene Lukovitz - Thursday, November 4, 2010
Mintel defines one of its 12 key CPG trends in terms ...
- New World Pasta Launches Two Campaigns
Raw, Karlene Lukovitz - Friday, November 5, 2010
One campaign, for New World Pasta's Ronzoni Healthy Harvest whole-grain pasta, is them ...
- In The Raw Takes Offbeat Approach To Recipes
Marketing Daily, Karlene Lukovitz - Wednesday, November 3, 2010
The campaign's print ads feature bold, run-on headlines playing on themes ...
- Transparency Issues Among Top 2011 CPG Trends
Raw, Karlene Lukovitz - Thursday, November 4, 2010
Grappling with product content and marketing approaches in the face of growi ...
- Wonderful Pistachios Goes For The Twitter Crowd
Marketing Daily, Karlene Lukovitz - Tuesday, November 2, 2010
Most of the new campaign executions rely on what the marketer ter ...
- Wendy's Launches Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 1, 2010
Timed to coincide with Wendy's expansion of its 99-cent Everyday Value Me ...
- Wendy's Launches Spanish-Language Campaign
Raw, Karlene Lukovitz - Monday, November 1, 2010
Wendy's International, Inc. is rolling out a new series of television a ...
- Industry To Implement Own Package Label System
Marketing Daily, Karlene Lukovitz - Thursday, October 28, 2010
Kellogg CEO David Mackay described the initiative as "a landmark step forwa ...
- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agen ...
- Food Industry To Implement Own Front-Label System
Raw, Karlene Lukovitz - Thursday, October 28, 2010
The Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have formal ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- Coke Goes For Another Music Single, For Holidays
Raw, Karlene Lukovitz - Tuesday, October 26, 2010
Following the success of the commercially released adaptation of "Wavin' Flag," ...
- McDonald's Considers 'Tweaking' Dollar Menu
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
CEO Jim Skinner also stressed the importance of maintaining "the value relationshi ...
- Many Are Vague On 'Sustainable' Claim Specifics
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
In shaping their sustainability claims, marketers should take these demographic variations in ...
- Cuervo Promotes Games With Spitzer, MLB 'Letters'
Raw, Karlene Lukovitz - Monday, October 25, 2010
Diageo's Jose Cuervo tequila is promoting the national finals of its CuervoGam ...
- External Validation Drives Gen Y Purchases
Marketing Daily, Karlene Lukovitz - Thursday, October 21, 2010
"These young adults are finding their place in the world, and looki ...
- Cooking Trends Heavily Reflect Convenience
Marketing Daily, Karlene Lukovitz - Thursday, October 21, 2010
While Americans' growing propensity to consume more meals at home is we ...
- External Validation Drives Gen Y Purchases
Raw, Karlene Lukovitz - Thursday, October 21, 2010
While Gen Y consumers are considerably more engaged in societal issues th ...
- Stoli Ads Star Twitter's Co-Founder
Marketing Daily, Karlene Lukovitz - Tuesday, October 19, 2010
Biz Stone said he agreed to be featured because he viewed t ...
- Domino's Spotlights Ingredients Quality
Marketing Daily, Karlene Lukovitz - Monday, October 18, 2010
Domino's will expand on the quality theme with a new "Behind t ...
- Stoli Ads Star Twitter's Co-Founder
Raw, Karlene Lukovitz - Tuesday, October 19, 2010
Stolichnaya Vodka is generating plenty of buzz -- no doubt on soci ...