Following the success of the commercially released adaptation of "Wavin' Flag," by K'NAAN, as its theme song for its 2010 FIFA World Cup sponsorship campaign this past summer, the Coca-Cola Company is
going for the gold again with a holiday campaign featuring a new song by Grammy-winning band Train.
The holiday campaign -- an extension of the brand's "Open Happiness" marketing platform that
was developed through collaboration between C-C's German and global brand teams -- will be deployed in more than 90 countries and include a new TV commercial, digital engagement efforts, in-store
promotions and packaging.
Launching in November, the campaign will feature traditional holiday images like Santa Claus, as well as Coke's own well-established Christmas "caravan"
(holiday-themed delivery trucks) and the Coca-Cola Polar Bear -- with the notable addition of an original Train song, "Shake Up Christmas." As with the FIFA/K'NAAN brand theme song, Train will
perform the Coke song during its live concerts, in addition to numerous other media exposures for the song.