• by Karlene Lukovitz  @KLmarketdaily, November 11, 2010

The campaign also employs educator/parenting expert/author Michele Borba, a frequent guest on "The Today Show" and talk shows.

CBS has just announced that O'Dell, formerly co-anchor of "Hollywood Access," will replace Mary Hart as co-host of "Entertainment Tonight" next year, when Hart exits at the end of the show's 30th season next year. O'Dell will join "ET" in January, initially as a special correspondent.

In addition, O'Dell will co-host, with Carson Kressley, a show on Oprah Winfrey's new cable network, OWN ("Your OWN Show: Oprah's Search for the Next TV Star"), also launching in January.

O'Dell is also the author of two books, including "Full of Love," about the "power of the family photo album," recently published with scrapbooking company Creative Memories. The company also markets a line of scrapbooking products bearing O'Dell's name.

The OJ connection: Odell, mother of a toddler and stepmother to two teens, is being featured in a series of videos on the Florida orange juice site (floridajuice.com/morning_squeeze.php) and Facebook fan page, showing "hectic and funny" situations her family faces each morning.

O'Dell's videos tie into a contest, "The Morning Squeeze," in which OJ fans will submit their own videos sharing their families' morning challenges. The winner, to be chosen by FDOC and Borba, will receive a family trip to Florida.

The campaign keys off the findings of a recent survey conducted for the FDOC among a representative sample of U.S. parents ages 25 to 54. The study found 75% agree that mornings are an important part of the day to spend time with children, but most feeling like personal assistants or "traffic cops," and one-third avoid disagreements during this hectic time by letting kids "tune out" with TV, computers, cell phones and video games.

The campaign seeks to help parents build in more "quality time" with their kids during the morning rush period -- including a pause to connect over a breakfast that includes a glass of OJ. Orange juice's nutritional benefits for kids and adults alike are woven into messaging.

Borba is offering tips for creating morning quality time -- and also helping to build awareness of the video contest and O'Dell's videos -- on the Florida orange juice Facebook page and through her own Facebook page and Twitter presence, according to a PR spokesperson for FDOC.

O'Dell is also posting/tweeting on her own Facebook/Twitter presences about her videos and the videos, the contest and Borba's tips.