- Sunkist Goes Mobile With Shopper Tech
Marketing Daily, Karlene Lukovitz - Friday, October 15, 2010
The programs use on-pack and in-store signage to encourage shoppers to te ...
- Jim Beam Black Fires Up Online 'Bonfire'
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
Jim Beam Black Double Aged Bourbon is building on its "8 Yea ...
- Trident Offers Gum-paid Cab Rides In N.Y.
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
People who present a pack of Trident Layers -- either purchased ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- New Yorkers Pay For Cabs With Trident Layers Packs
Raw, Karlene Lukovitz - Thursday, October 14, 2010
To support the launch of Trident Layers’ Cool Mint + Melon Fres ...
- Jim Beam Black Fires Up Online 'Bonfire'
Raw, Karlene Lukovitz - Thursday, October 14, 2010
Jim Beam Black Double Aged Bourbon is building on its "8 Yea ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- 1 in 5 Value Good Service Over Good Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
Tips from Empathica include: Understand your top promoters and worst detractors ...
- Coffee Marketers Need To Woo Young Adults
Marketing Daily, Karlene Lukovitz - Friday, October 8, 2010
Tepid coffee demand among younger consumers has stalled the category's sales grow ...
- Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include ...
- Subway Positions As Athletes' Training Choice
Marketing Daily, Karlene Lukovitz - Wednesday, October 6, 2010
Subway's latest marketing efforts, tied into the ING New York City Maratho ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Industry Launches Behavioral Data Opt-Out
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
To discourage federal intervention, leading marketing organizations are preparing to roll o ...
- Taco Del Mar, Dr Pepper Launch NASCAR Contest
Raw, Karlene Lukovitz - Tuesday, October 5, 2010
The Taco Del Mar Baja-style Mexican restaurant chain and Dr Pepper a ...
- What Does 'Buy Local' Mean To Consumers?
Marketing Daily, Karlene Lukovitz - Friday, October 1, 2010
The research confirms that consumers often see local origin or purchasing ...
- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- Coffee Fanatics Spill Beans About Habits
Marketing Daily, Karlene Lukovitz - Wednesday, September 29, 2010
Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2. ...
- Jack Daniel's Fans Support 'National Holiday' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, September 28, 2010
As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- a ...
- Not So Wonderful: FTC Calls POM Ads Deceptive
Marketing Daily, Karlene Lukovitz - Monday, September 27, 2010
"When a company touts scientific research in its advertising, the research mu ...
- Ben & Jerry's To Drop All-Natural Claims
MediaDailyNews, Karlene Lukovitz - Monday, September 27, 2010
Ben & Jerry's has agreed to phase out use of its "all-natura ...
- Most Consumers Say HFCS OK In Moderation
Raw, Karlene Lukovitz - Tuesday, September 28, 2010
New Mintel survey data show that 64% of U.S. adult consumers current ...
- Sara Lee Joins Children's Advertising Initiative
Marketing Daily, Karlene Lukovitz - Friday, September 24, 2010
The Children's Food and Beverage Advertising Initiative announced that, because most participan ...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- 85% Of Teen Brand Word-Of-Mouth Occurs Offline
Engage:Teens, Karlene Lukovitz - Thursday, September 23, 2010
Overall, teens engage in a significantly higher level of WOM about a ...
- Innovation Drives Strong General Mills Performance
Marketing Daily, Karlene Lukovitz - Wednesday, September 22, 2010
Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain sna ...
- Facebook: How Formats, Timing Affect Response
Marketing Daily, Karlene Lukovitz - Tuesday, September 21, 2010
"An image like a coupon or photo provides the visual impact th ...
- Innovation Driving Strong General Mills Performance
Raw, Karlene Lukovitz - Wednesday, September 22, 2010
Recent product launches, including Chocolate Cheerios and Wheaties Fuel, along with grow ...
- Perdue Employs Local Branded Entertainment
Marketing Daily, Karlene Lukovitz - Monday, September 20, 2010
The segment, designed to help publicize the annual Susan G. Komen Massachuset ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...