- New Corona Efforts Redefine 'Beach'
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
"We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "Th ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- Sara Lee Deli Intros Lunch Challenges Contest
Marketing Daily, Karlene Lukovitz - Monday, September 13, 2010
"What's Your Lunchtime Challenge?" asks moms to submit a short essay a ...
- Kraft Testing Interactive Vending Machines
Marketing Daily, Karlene Lukovitz - Friday, September 10, 2010
The machines feature a 46" Samsung LCD touchscreen panel in place ...
- Healthier Options Key To Reviving Lunch Business
Marketing Daily, Karlene Lukovitz - Thursday, September 9, 2010
Certainly, other operators have noted the trend-bucking success of chains with forma ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Major Data Challenges: Infrastructure, Quality, Privacy
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
The integration of online and offline marketing data will enable levels ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Raw, Karlene Lukovitz - Tuesday, September 7, 2010
Healthy, smealthy. Crispin Porter + Bogusky's new, $25-million TV, online/social media a ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Burger King Selling To 3G Capital
Raw, Karlene Lukovitz - Friday, September 3, 2010
Burger King Holdings Inc. announced that it has agreed to sell ...
- What Would Make Burger King Open To A Sale?
Marketing Daily, Karlene Lukovitz - Wednesday, September 1, 2010
If the sale were to take place, one restaurant industry consultant sa ...
- Wasa Facebook Community Offers 'Snackspiration'
Marketing Daily, Karlene Lukovitz - Tuesday, August 31, 2010
A core goal of the community is enabling fans to educate othe ...
- Why Would Burger King Explore Sale Now?
Raw, Karlene Lukovitz - Wednesday, September 1, 2010
Restaurant industry and financial observers aren't expressing much surprise at reports by t ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- Egg Recall: More Pressure To Pass Safety Act
Marketing Daily, Karlene Lukovitz - Friday, August 20, 2010
Legislation already passed in the U.S. House but awaiting action in t ...
- Whole Foods Launches Healthy Lifestyle App
Marketing Daily, Karlene Lukovitz - Thursday, August 19, 2010
Badges are earned for exploring a range of "delicious, nutrient-dense foods" th ...
- Egg Recall: More Pressure To Pass Safety Act
Raw, Karlene Lukovitz - Friday, August 20, 2010
The largest egg recall in history is creating more pressure on Congre ...
- Gifts: Food Outperforms Many Other Categories
Marketing Daily, Karlene Lukovitz - Wednesday, August 18, 2010
Supporting the market opportunity for quality, healthy food gift items, Packaged Fac ...
- Crown Royal Lets Fans Live Football Fantasy
Raw, Karlene Lukovitz - Thursday, August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" conte ...
- Whole Foods Launches Healthy Lifestyle App
Raw, Karlene Lukovitz - Thursday, August 19, 2010
Whole Foods Market is launching an iPad/iPhone/iPod touch app designed to he ...
- Big Brands Reflect Whole-Grain, No-HFCS Trends
Marketing Daily, Karlene Lukovitz - Tuesday, August 17, 2010
According to Mintel, as part of an overall greater consumer demand f ...
- Purina Debuts Facebook Pet Resort Game
Marketing Daily, Karlene Lukovitz - Monday, August 16, 2010
"... [T]he game is fun enough to possibly generate a good de ...
- NPD: 'Three C's' Drive Gen Y Food Choices
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Millennials are more likely than other age groups to heed cravings ...
- Zagat To Offer Group Deals For Rated Restaurants
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Zagat co-founder/co-chair Nina Zagat says that Exclusives is designed to benefit bo ...
- CSPI Takes On Ben & Jerry's 'All Natural' Claim
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
CSPI says that at least 48 out of 53 B&J flavors ...
- Energy Drinks Fail To Attract New Customers
Marketing Daily, Karlene Lukovitz - Thursday, August 12, 2010
"The fact that 7 out of 10 people are not interested ...
- CSPI Takes On Ben & Jerry's 'All Natural' Claim
Raw, Karlene Lukovitz - Friday, August 13, 2010
Nonprofit health advocacy group The Center for Science in the Public Intere ...
- McDonald's Still Dominates In Breakfast Wars
Marketing Daily, Karlene Lukovitz - Wednesday, August 11, 2010
Noting that some QSR chains already offer Wi-Fi to attract active, connect ...