- Energy Drinks Failing To Attract New Customers
Raw, Karlene Lukovitz - Thursday, August 12, 2010
While sales of energy drinks and shots have been adrenalized in rece ...
- Best Cheese Launches Dual Sites
Marketing Daily, Karlene Lukovitz - Tuesday, August 10, 2010
Just as Americans have come to be knowledgeable about and appreciate t ...
- McDonald's Still Dominating In Breakfast Wars
Raw, Karlene Lukovitz - Wednesday, August 11, 2010
Of the 37% of U.S. adults who report having eaten breakfast ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- Best Cheese Launches Dual Sites
Raw, Karlene Lukovitz - Tuesday, August 10, 2010
Best Cheese Corp., the U.S. division of Holland’s largest cheese company, UnieKa ...
- Athenos Feta Campaign Yields Fast Results
Marketing Daily, Karlene Lukovitz - Friday, August 6, 2010
The "Make a Change for the Feta" campaign is anchored in ...
- Wholly Guacamole Goes Beyond The Party Circuit
Raw, Karlene Lukovitz - Monday, August 9, 2010
Guacamole tends to be pigeon-holed as a party food, but Wholly Guacamo ...
- Smart Balance Reports On Health/Wellness Strategy
Marketing Daily, Karlene Lukovitz - Thursday, August 5, 2010
One core component of the company's new, broader health/wellness platform, which ...
- Athenos Feta Campaign Yielding Fast Results
Raw, Karlene Lukovitz - Friday, August 6, 2010
A campaign employing food bloggers, Facebook and other social media, a fitne ...
- Starbucks Via Sales Hit $100 Million
Marketing Daily, Karlene Lukovitz - Wednesday, August 4, 2010
Via ranks among the top 3% of all new U.S. products, a ...
- Smart Balance Reports On Health/Wellness Strategy
Raw, Karlene Lukovitz - Thursday, August 5, 2010
Smart Balance, Inc. reported a more moderate sales loss than projected f ...
- Cheesecake Factory Ranked Best Casual/Family
Marketing Daily, Karlene Lukovitz - Tuesday, August 3, 2010
Dinner is by far the meal most likely to be eaten ...
- Starbucks Via Sales Hit $100 Million
Raw, Karlene Lukovitz - Wednesday, August 4, 2010
Just 10 months into its launch, global sales of Starbucks' Via Rea ...
- 'Simple' Ingredients, Messaging Win Consumers
Marketing Daily, Karlene Lukovitz - Monday, August 2, 2010
While most "simple" offerings are still coming from smaller companies, often ...
- Cheesecake Factory Ranked Best Casual/Family Chain
Raw, Karlene Lukovitz - Tuesday, August 3, 2010
While Olive Garden and Applebee's pulled the largest number of votes ( ...
- Events, Social Media Link Odwalla To Young Actives
Marketing Daily, Karlene Lukovitz - Friday, July 30, 2010
While Odwalla's marketing mix includes some traditional media advertising, as well ...
- 'Simple' Ingredients, Messaging Winning Consumers
Raw, Karlene Lukovitz - Monday, August 2, 2010
With health and benefits claims having reached bewildering proportions in recent year ...
- Recall, Weak Cereal, Eggo Sales Hurt Kellogg
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
CEO David Mackay noted that cereal as a whole tends to ...
- Events + Social Media Connect Odwalla To Young Actives
Raw, Karlene Lukovitz - Friday, July 30, 2010
How does a brand become part of the lives of young, health-orient ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Marketing Daily, Karlene Lukovitz - Wednesday, July 28, 2010
The start-ups selected will be given the opportunity to execute a pil ...
- Harris: Just 30% Of Adults 'Love' Cooking
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
Given the huge popularity of cooking channels/shows and Americans' current propensity ...
- Recall, Weak Cereal and Eggo Sales Hurt Kellogg
Raw, Karlene Lukovitz - Thursday, July 29, 2010
Citing weak cereal sales in North America and the U.K., fallout fr ...
- Community Marketing Feeds Papa Murphy's Success
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
"We are not a stand-alone destination -- our locations are about 1,2 ...
- Harris: Just 30% Of Adults "Love" Cooking
Raw, Karlene Lukovitz - Wednesday, July 28, 2010
Four out of five (79%) U.S. adults enjoy cooking, although nearly ha ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Raw, Karlene Lukovitz - Wednesday, July 28, 2010
The second stage of "PepsiCo10," a program to identify and incubate ...
- Vodkas: 'Affordable Quality' Getting a Workout
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
James Dale, president of Panache Imports -- also parent of Alchemia vod ...
- Community Marketing Feeds Papa Murphy's Success
Raw, Karlene Lukovitz - Tuesday, July 27, 2010
Papa Murphy's Take-'N'-Bake Pizza chain seems to be offering the right formu ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Vodkas: ‘Affordable Quality’ Getting a Workout
Raw, Karlene Lukovitz - Monday, July 26, 2010
The message of “affordable quality” is an increasing familiar one in t ...
- Tweeters Star In Wheat Thins TV Ads
Raw, Karlene Lukovitz - Monday, July 26, 2010
Kraft Foods/Nabisco Wheat Thins will take social media marketing integration to ...