• by Karlene Lukovitz  @KLmarketdaily, August 9, 2010

Guacamole tends to be pigeon-holed as a party food, but Wholly Guacamole is out to make it part of everyday meals, as well.

A partnership with Six Flags theme parks is helping the brand inspire moms to use guacamole as part of recipes (topping burgers, for instance), gain awareness for its new snack packs, and grab shoppers' attention while in-store.

A DVD-rebate partnership with Disney-ABC is also in the works.