Community Marketing Feeds Papa Murphy's Success

• by Karlene Lukovitz  @KLmarketdaily, July 27, 2010

Papa Murphy's Take-'N'-Bake Pizza chain seems to be offering the right formula at the right time: convenient yet fresh and reasonably priced meal solutions.

And from the marketing perspective, a local, community-oriented franchise-owner approach facilitated by corporate has been no small factor in driving awareness and uptake of an already of-its-time concept, a chain executive told Marketing Daily.