• by Karlene Lukovitz  @KLmarketdaily, October 25, 2010

Diageo's Jose Cuervo tequila is promoting the national finals of its CuervoGames with tongue-in-cheek PR outreach to former New York governor Eliot Spitzer and Major League Baseball officials.

On Oct. 22, following the news that the Harvard Club had rejected Spitzer's application for membership (he graduated Harvard Law in 1984), Cuervo sent out a press release/open invitation to Spitzer to be Cuervo's guest at the CuervoGames, to take place Oct. 30 in Las Vegas.

This morning, Cuervo followed up with another release/open letter—this time asking MLB officials to reschedule game 3 of the World Series, scheduled for Oct. 30.  Doing so, Cuervo advises, will help MLB "avoid the embarrassment of rating drops" due to the conflict with the CuervoGame finals.