- Time For New Market Research Paradigm?
Marketing Daily, Karlene Lukovitz - Tuesday, June 8, 2010
Kraft used consumer communities to explore "diet" product concepts. "What they learn ...
- IOM Recommends Food Safety Centralization
Raw, Karlene Lukovitz - Wednesday, June 9, 2010
A new report from the Institute of Medicine and the National Resear ...
- Ad Groups File Brief In Tobacco Act Appeal
Marketing Daily, Karlene Lukovitz - Monday, June 7, 2010
The advertising groups' amici curiae brief, written by First Amendment attorney Robe ...
- Time For New Market Research Paradigm?
Raw, Karlene Lukovitz - Tuesday, June 8, 2010
While the Internet and social media are a potential boon to mark ...
- Johnsonville Sausage Expands UGC Initiatives
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
On the UGC/digital involvement front, Johnsonville is building on its strategy ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- Ad Groups File Brief In Tobacco Act Appeal
Raw, Karlene Lukovitz - Monday, June 7, 2010
Citing wide-ranging implications for commercial freespeech rights under the First Amendmen ...
- Hispanic Study Reveals Marketing-Critical Complexities
Marketing Daily, Karlene Lukovitz - Thursday, June 3, 2010
Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identi ...
- Johnsonville Sausage Expands UGC Initiatives
Raw, Karlene Lukovitz - Friday, June 4, 2010
Following its successful introduction of user-generated content (UGC) initiatives and a "Ville"-them ...
- Patrón National Train Tour To Benefit Gulf Coast
Raw, Karlene Lukovitz - Friday, June 4, 2010
Patrón Tequila is on track to support besieged Gulf Coast residents v ...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...
- Hispanic Study Reveals Marketing-Critical Complexities
Raw, Karlene Lukovitz - Thursday, June 3, 2010
Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identi ...
- Beverage Industry Convergence Accelerating
Marketing Daily, Karlene Lukovitz - Tuesday, June 1, 2010
Pinched by declining sales in their traditional categories, retailer pricing pressure a ...
- Arizona: How To Manage A Major Tourism Crisis?
Marketing Daily, Karlene Lukovitz - Tuesday, June 1, 2010
All states have to expect the occasional PR kerfuffle and be prepar ...
- Minute Maid Debuts New Bottle Designs
Raw, Karlene Lukovitz - Tuesday, June 1, 2010
beverages, packaging design ...
- Oscar Mayer Auctions Wienermobile Adventure
Marketing Daily, Karlene Lukovitz - Wednesday, May 26, 2010
Now through June 4, the Kraft Foods brand is giving everyone t ...
- Mintel: People Still Don't Understand Fiber
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"The way men view fiber is a considerable obstacle for marketers ...
- Corona Launches Biggest Summer Promo To Date
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- CSPI Names 2010 'Xtreme Eating' Menu 'Winners'
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"For all the industry's rhetoric about providing consumers with 'choice,' the choic ...
- Dunkin’ Offers Free Donut With Beverage Purchase
Raw, Karlene Lukovitz - Wednesday, May 26, 2010
On June 4, National Donut Day, each customer who buys a bevera ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Corona Launches Biggest Summer Promo Ever
Raw, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- Wheat Thins Makes Bonnaroo Festival Big Platform
Marketing Daily, Karlene Lukovitz - Friday, May 21, 2010
Why Bonnaroo? The festival is not only a large event (some 80,0 ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections wi ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- ANA: Brands Seek Emotional/Rational Balance
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
One reason that the topic is getting more attention, and that mo ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Snacking Menu Items Up 170% Since 2007
Marketing Daily, Karlene Lukovitz - Friday, May 14, 2010
Snacking options represent a "huge" opportunity to drive traffic and sales duri ...
- IOM: Food, Drug Claims Need Same Evaluation
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
The medical experts who wrote the report stressed that foods potentially prese ...