- Domino's Illustrates Power Of 'Rational' Appeals
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
Domino's gets credit for successfully leveraging digital media in conjunction with ...
- Rubio's Latest Chain Acquired By Private Investors
Marketing Daily, Karlene Lukovitz - Wednesday, May 12, 2010
The Rubio's deal is the most recent in a spate of acquisitio ...
- Southern Comfort Unveils Streamlined Design
Marketing Daily, Karlene Lukovitz - Wednesday, May 12, 2010
The brand's traditional bottle shape has been preserved, but the intricate detaili ...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled fr ...
- McDonald's Shows Healthy April Sales Gains
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
While the gains were slightly below those realized in March -- whi ...
- Starbucks' Via: One Doorway To Worldwide Synergies
Marketing Daily, Karlene Lukovitz - Saturday, May 8, 2010
After a concentrated period of regrouping and refocusing, Starbucks is on t ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- CPGs, Restaurants Shift Capital Spending Overseas
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Major packaged food and beverage companies and restaurant chains alike are shifti ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Miller High Life Gets Packaging Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' fro ...
- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Kraft Cinema Program Debut Drives Interactivity
Marketing Daily, Karlene Lukovitz - Monday, May 3, 2010
The deal makes Kraft the first food company to create long-form conte ...
- AriZona Iced Tea Catches Misguided Political Fire
Marketing Daily, Karlene Lukovitz - Friday, April 30, 2010
Talk about tempests in teapots...An offhanded political joke on Twitter this we ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- Jim Beam Offers Exclusive Kid Rock Downloads
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
According to Beam, this is the first time a spirits brand a ...
- Survey: Schools Should Cut Pizza, Burgers, Nuggets
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
Nearly two-thirds (63%) of parents of school-age children, and 55% of America ...
- 16 Sign On To N.Y.'s Salt Reduction Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Last week's release of an Institute of Medicine report supporting creation ...
- Breyers Yogurt Names James Nolan CEO
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Nolan joined Sara Lee in 2005 as a corporate SVP and C ...
- Survey: Organic Food, Beverages Up 5% in '09
Marketing Daily, Karlene Lukovitz - Monday, April 26, 2010
Organic produce not only represents 38% of all organic food sales, b ...
- Sodium: Consumer Ambivalence Poses F&B Challenges
Marketing Daily, Karlene Lukovitz - Friday, April 23, 2010
For food and beverage companies, a gap between Americans' attitudes and actu ...
- Barnum's Animals Crackers Go Designer For A Cause
Marketing Daily, Karlene Lukovitz - Thursday, April 22, 2010
Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- ...
- IOM Report Provides Backing For Sodium Regulation
Marketing Daily, Karlene Lukovitz - Wednesday, April 21, 2010
The signs are increasingly pointing toward Food and Drug Administration intervention a ...
- Moët Extends Hollywood Ties With 'Sex and City 2'
Marketing Daily, Karlene Lukovitz - Tuesday, April 20, 2010
While the producers are trying to keep at least a few surpris ...
- CMO Study: Customer Analytics Top Priority
Marketing Daily, Karlene Lukovitz - Monday, April 19, 2010
Improved customer targeting and conversion via analytics, enhanced digital marketing structures a ...
- NPD: More Signs Of Restaurant Recovery
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
While signs point to gradual improvement, NPD's forecasting model projects continued weakne ...
- Subway Taps Celebs for Twitter Promo, TV Spots
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
Between April 14 and April 27, a "Tweet to Eat" promotion ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...