- Disconnects Hamper Loyalty Program Effectiveness
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Loyalty programs represent a large and growing portion of marketing budgets. B ...
- 2010 Restaurant Forecast: Some Recovery
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2010
Key to restaurant growth will include continued stress on value, convenience, expand ...
- Milk-Bone Sponsors PBS Documentary
Marketing Daily, Karlene Lukovitz - Wednesday, January 20, 2010
"Through a Dog's Eyes" follows the acclimation process that occurs as sever ...
- Coke Scores With First Viral Video
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2010
Coke couldn't have scripted better responses: Students laugh and jump, pass t ...
- Consumers Expand Definition Of 'Fast Food'
Marketing Daily, Karlene Lukovitz - Monday, January 18, 2010
According to a new report on fast food trends from food servi ...
- Milk Industry Reaching Hispanics Via Integrated Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 15, 2010
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angeli ...
- Del Taco Creates Cross-Media Humor Platform
Marketing Daily, Karlene Lukovitz - Thursday, January 14, 2010
The series is set at a Del Taco "just up the stree ...
- Pepsi's Pumped-Up 'Refresh' Initiative Kicks Off
Marketing Daily, Karlene Lukovitz - Wednesday, January 13, 2010
As of today, the Pepsi Refresh site is open to submissions f ...
- Outback, Tim McGraw Team For Loyalty Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 12, 2010
"My Outback Rewards Program" will launch on Jan. 25. In addition ...
- QSRs Made Perception Gains On Casuals In '09
Marketing Daily, Karlene Lukovitz - Monday, January 11, 2010
BrandIndex SVP and global managing director Ted Marzilli notes that, while bo ...
- Dannon Enlists Klum In Light Yogurt Battle
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2010
Dannon Light & Fit grabbed attention last year with its TV ...
- Quiznos Touts Two-fer Offer With 3-Way Synergy
Marketing Daily, Karlene Lukovitz - Thursday, January 7, 2010
A series of TV commercials featuring the "Quiznos Toaster" character touting t ...
- Sam's Club Moves Into Private-Label Spirits
Marketing Daily, Karlene Lukovitz - Wednesday, January 6, 2010
While club member loyalty is a prime objective -- Sam's Club's h ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...
- Atkins Beefs Up Marketing For 2010
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2010
The references to shakes, cereal and cardboard boxes are, of course, swip ...
- CSPI Charges Brands With Mislabeling In FDA Report
Marketing Daily, Karlene Lukovitz - Saturday, January 2, 2010
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, contin ...
- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- The 'New' Domino's Unveils TV Spots
Marketing Daily, Karlene Lukovitz - Monday, December 28, 2009
Intended to suggest movie trailers, the spots convey the basic drift ...
- Eight O'Clock Offers Facebook 'How To' Video
Marketing Daily, Karlene Lukovitz - Sunday, December 27, 2009
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- Bruce Willis Hooks Up With Sobieski Vodka
Marketing Daily, Karlene Lukovitz - Wednesday, December 23, 2009
Willis was chosen as the brand's ambassador because his personality and t ...
- Denny's CMO Shift Spotlights Family Format Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2009
Family chain concepts have tended to become "tired" over the years, f ...
- Nescafé Debuts U.S. Dolce Gusto Campaign
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2009
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level pow ...
- Poll: CPGs Still Social Media 'Wall Flowers'
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
About half of consumer packaged goods companies are still social media "wa ...
- Ritz Leverages Its Fun Positioning For Holidays
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2009
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused ...
- CFBAI Tightens Nutrition Standards In Kid Ads
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
In addition, the venues and types of marketing covered are being expand ...
- ANA: Restricting Kids' Advertising Won't Solve Obesity
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
"The types of non-voluntary [advertising] restrictions currently being advocated" -- including restricti ...
- FTC Chair Urges Food Marketplace 'Reinvention'
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Jon Leibowitz says the FTC and other government agencies comprising the Interagen ...
- Advergames Draw Scrutiny At FTC Food Forum
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Overall, the study found 83%, or 99 out of a total ...
- Government Group Proposes New Kids' Nutrition Regs
Marketing Daily, Karlene Lukovitz - Tuesday, December 15, 2009
The IWG is requesting input on possible/likely marketplace impacts, including what percenta ...