- Licensed Kids' Food, Beverage Marketers Should 'Stand Proud'
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2007
[Research] Kids' documented propensity to perceive branded foods as tasting better th ...
- Jones Soda's Dirt, Perspiration Flavors Honor Seahawks
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2007
[Beverages] The concept came out of discussions with the players. "We want ...
- Walk Of Fame Winners To Be Immortalized In Icon Museum
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2007
[Industry] The Walk of Fame is "unequivocally and emphatically a great showca ...
- Ad Spend: Net Up 23%; National Mags Show Nice 8.4% Gain
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2007
[Research] The Internet was the big gainer--up 23.2% in the first ha ...
- Older Travelers Rely Most Heavily On Trusted WOM
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2007
[Research] Boomers and Matures use a wide variety of sources for trav ...
- New Online Marketplace Key In Latest 'Life Takes Visa' Extension
Online Media Daily, Karlene Lukovitz - Wednesday, September 19, 2007
Visa has unveiled an online marketplace-cum-digital magazine from AKQA as a k ...
- Shrinking Number Of Landlines Is 'Least of Telecoms' Worries'
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2007
[Research] "Consumers, especially the younger segments, are going to be using Sky ...
- Self-Defined Hispanic Ethnic Groups Show Marked Differences
Marketing Daily, Karlene Lukovitz - Wednesday, September 12, 2007
[Research] Marketers who apply traditional segmentation strategies to this fastest-growing of a ...
- Nutrition Is Key Driver In Affluent Pet Owners' Purchases
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2007
[Research] Food brands touting nutritional/digestive benefits head the Top 10 lists ...
- Non-Spot/Internet Increasingly Driving Radio Ad Growth
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2007
[Research] The ability of Internet radio not only to insert ads ...
- Radio's New Drive Time: 'Non-Spot' (a.k.a. Internet)
MediaDailyNews, Karlene Lukovitz - Friday, September 7, 2007
While traditional terrestrial radio continues to make waves, non-spot--mostly Internet--radio is increasing ...
- Body Care Products Show Nearly 10% Two-Year Gain
Marketing Daily, Karlene Lukovitz - Friday, August 31, 2007
[Research] The masstige movement, which is making drug stores and other ma ...
- Fit Consumers Are Smarter Consumers With Fat Wallets
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2007
[Research] Importantly, the fittest are ambivalent about advertising, a Packaged Facts stu ...
- Tweens, Parents Have Similar Attitudes About Healthy Lifestyles
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2007
[Research] On the nutritional front, both parents and kids indicated conscious effor ...
- Latin Influence Reaching Fever Pitch Within Food, Beverages
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2007
[Research] Kraft, General Mills, Kellogg and Unilever all have ambitious programs tryi ...
- Millennials' Taste For 'Approachable' Wines Drives Growth
Marketing Daily, Karlene Lukovitz - Friday, August 17, 2007
[Beverages] Sales of wallaby-monikored Yellow Tail, the top imported wine, jumped ...
- WOM: Teens Speak Another Language, Face Time Is Crucial
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2007
[Research] "The Internet is obviously an extremely important channel for marketers seeki ...
- Easy Breakfast Options, Yogurt, Healthy Snacks Show Gains
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2007
[Research] These categories saw household penetration rates go up one or mo ...
- Boomer Motto: Age Naturally, But Carry a Big Cosmetics Bag
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2007
[Beauty] Most Boomers have accepted the inevitability of aging, but are al ...
- Burger King Lets Gulf Communities 'Have It Their Way'
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2007
[Restaurants] "The [cause-related marketing] program was our way of fulfilling our du ...
- Seeds Of 'Ethical Fashion' Are Being Sown In U.S.
Marketing Daily, Karlene Lukovitz - Wednesday, August 1, 2007
[Trend] Big traditional brands "are waking up to fair trade as ...
- Food Flies In Face Of Gift-Giving Decline
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2007
[Trend] The segment is also being buoyed significantly by the overall grow ...
- Boeing's Dreamliner Story Spotlights Power of B2B2C
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2007
[Strategy] "Given that virtually everything that's happened to the flying experience sin ...
- Irish Whiskey, Tequila Led Spirited Sales Growth in '06
Marketing Daily, Karlene Lukovitz - Friday, July 13, 2007
[Spirits] While whiskey sales in general have been on the rise--total U. ...
- Herbal Essence Snags 2007 ReBrand 100 Global Award
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2007
[Beauty] P&G faces no small challenges with Herbal Essences, part of i ...
- Diageo: If One Brand Ambassador Works, Why Not Ten?
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2007
[Beverages] By throwing young people together for an extended period of ti ...
- Dunkin' Donuts Dives Into Iced Tea Mania
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2007
[Restaurants] The category has taken off in restaurants with very little marketi ...
- Plus-Size Apparel Chains Face Growing 'Invisible' Competition
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2007
[Retail] There are major opportunities for all marketers of larger-size clothing ...
- It's Countdown Time For iPhone: Will Buyers Come?
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2007
[Telecom] How many intrepid consumers will descend on AT&T and Apple stor ...
- Plenty's At Stake For AT&T
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2007
[Telecom] Dealing simultaneously with one of the most anticipated consumer electronics launch ...