- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- 'Exotic Functionals' Among Next-Wave Drinks
Marketing Daily, Karlene Lukovitz - Thursday, October 15, 2009
"The same consumers who value local foods, artisan products and traditional fo ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- 4 Orange Vodka Promotes Helping Florida Economy
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promo ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Dunkin' Brands Makes Top-Level Marketing Shift
Marketing Daily, Karlene Lukovitz - Friday, October 9, 2009
Dunkin' Brands' Thursday announcement that it is "strengthening" its senior leadership te ...
- PepsiCo Profits Up Despite U.S. Beverage Challenges
Marketing Daily, Karlene Lukovitz - Thursday, October 8, 2009
Volume for energy drinks as a whole was also up by doub ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...
- Sales Of Potato Chips Thriving In Recession
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2009
Potato chip sales have leaped by 22% since the economy started ...
- Some Categories May Be Vulnerable At Retail
Marketing Daily, Karlene Lukovitz - Tuesday, September 29, 2009
Reducing assortments has become an "increasingly viable option" for retailers, and C ...
- Smucker's Gives Away 20K Coupons In One Morning
Marketing Daily, Karlene Lukovitz - Monday, September 28, 2009
The promotion's premise is based on a survey of 1,520 moms (8 ...
- Legal Sea Foods Stirs The Pot (Again)
Marketing Daily, Karlene Lukovitz - Friday, September 25, 2009
The campaign aims to convey that Legal "is in the fish busine ...
- Aguilera Teams With Yum For World Hunger Relief
Marketing Daily, Karlene Lukovitz - Thursday, September 24, 2009
The private-sector campaign, which raises awareness, volunteerism and funds for the Unit ...
- Altoids, Fox Partner On Online And Mobile Series
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2009
Making the series available to fans "on the go" via mobile pho ...
- Change Afoot At Beam Global
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2009
Kevin George will become CMO on Sept. 28, joining Beam after ...
- Seth Green On Board As Butterfinger 'Mouthpiece'
Marketing Daily, Karlene Lukovitz - Tuesday, September 22, 2009
Butterfinger continues to reveal components of its comedy-focused marketing plan. In t ...
- How Much Do Green Issues Influence QSR Patronage?
Marketing Daily, Karlene Lukovitz - Monday, September 21, 2009
While eco-friendliness isn't a make-or-break factor in choosing a QSR for mo ...
- Do Latest Carl's/Hardee's Efforts Hit The Mark?
Marketing Daily, Karlene Lukovitz - Friday, September 18, 2009
The latest campaigns from Carl's Jr. and Hardee's -- in response ...
- Jack Daniel's 'Toast' Application Going Strong
Marketing Daily, Karlene Lukovitz - Thursday, September 17, 2009
Wanting to promote the September birthday of Jack Daniel's creator Jasper Newt ...
- Elsie The Cow Parties With Selena Gomez
Marketing Daily, Karlene Lukovitz - Wednesday, September 16, 2009
The event is designed to tie in with a Gomez record launc ...
- 'Sopranos' Star Promoting 1800 Tequila
Marketing Daily, Karlene Lukovitz - Tuesday, September 15, 2009
The $15 million campaign, being aired on ESPN, Comedy Central and oth ...
- Sara Lee Deli Online Videos Target Moms
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2009
The brand worked with Second City Communications, the business services arm ...
- New Initiative Streamlines Research, Helps Charities
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2009
"Pause to Support a Cause" is creating a global opt-in research pan ...
- 'Beauty Foods' Growth Rate Pretty Impressive
Marketing Daily, Karlene Lukovitz - Thursday, September 10, 2009
According to data from Mintel's Global New Products Database, the number ...
- New Wheaties Fuel Targets Athletic Men
Marketing Daily, Karlene Lukovitz - Wednesday, September 9, 2009
Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel ...
- Will Price Slow New Sweetener's Growth?
Marketing Daily, Karlene Lukovitz - Tuesday, September 8, 2009
U.S. sales of zero-calorie sweeteners derived from the stevia plant are bou ...
- Del Monte To Hike Marketing Spend By 40%+
Marketing Daily, Karlene Lukovitz - Friday, September 4, 2009
Increasing marketing investment to drive sales of Del Monte's core brands a ...
- Retail Licensing Success Takes More Than A Name
Marketing Daily, Karlene Lukovitz - Thursday, September 3, 2009
"To succeed, there has to be strong buy-in on the part ...