- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- Chipotle Mexican Grill Wants Your Spam
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
It's a clever social media- and Web advertising-driven campaign designed to genera ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Raw, Karlene Lukovitz - Friday, June 25, 2010
Many marketers lack the capabilities or budgets to track performance of even ...
- NPD: Consumers Still Economizing On Food
Marketing Daily, Karlene Lukovitz - Wednesday, June 23, 2010
Nearly one-third plan to use more coupons from magazines and newspapers; 2 ...
- Chipotle Mexican Grill Wants Junk Email
Raw, Karlene Lukovitz - Thursday, June 24, 2010
No, it's not some kind of masochistic thing. It's a clever social medi ...
- CSPI May Sue McDonald's Over Toy Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, June 22, 2010
In its announcement, the nonprofit criticized many Happy Meals as being hi ...
- NPD: Consumers Still Economizing On Food
Raw, Karlene Lukovitz - Wednesday, June 23, 2010
Nine out of 10 say they'll be watching their food/beverage expendiures ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- CSPI May Sue McDonald's Over Toy Tie-Ins
Raw, Karlene Lukovitz - Tuesday, June 22, 2010
The Center for Science in the Public Interest (CSPI) has filed noti ...
- Mintel: Plan Now For Coming Menu Transparency
Marketing Daily, Karlene Lukovitz - Friday, June 18, 2010
"There is a concern that healthy menu items may not sell, b ...
- Bojangles' Debuts New Approach To Craving Theme
Raw, Karlene Lukovitz - Monday, June 21, 2010
New TV spots from BooneOakley convey the lengths that people will ...
- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- Nielsen: Hands-off Approach Spurs Innovation
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
Putting physical distance between senior management and "blue sky" innovation teams ...
- Denny's AARP Pact Is Generating Results
Marketing Daily, Karlene Lukovitz - Wednesday, June 16, 2010
Denny's promoted the deal offers with a full-page, four-color ad in t ...
- Kettle Brand Chips: Proud To Be Loud
Raw, Karlene Lukovitz - Thursday, June 17, 2010
It's crunch time at Kettle Brand Potato Chips, which is urging fa ...
- CPG Innovation Benefits When Management Butts Out
Raw, Karlene Lukovitz - Thursday, June 17, 2010
Note to CPG management: Stay away from the idea people. Large consum ...
- Emergen-C Uses Social Media For (Real) Sampling
Marketing Daily, Karlene Lukovitz - Tuesday, June 15, 2010
In its coming fiscal year starting in July, the brand will al ...
- Denny's Seeing Results From AARP Discount Agreement
Raw, Karlene Lukovitz - Wednesday, June 16, 2010
While it's still early in the game, Denny's is seeing "excellent" resul ...
- Red Robin Expands 'Yummm' Campaign
Marketing Daily, Karlene Lukovitz - Monday, June 14, 2010
The new ads, which include TV and online versions, continue to bui ...
- Emergen-C Uses Social Media For (Real) Sampling
Raw, Karlene Lukovitz - Tuesday, June 15, 2010
Using social media to encourage sharing of "virtual" products or branded promotion ...
- BridgePort Brewing Creates On-Air 'Beervana'
Marketing Daily, Karlene Lukovitz - Friday, June 11, 2010
The spots, initially airing in 60-second versions, are being seen in cab ...
- Red Robin Expands 'Yummm' Campaign
Raw, Karlene Lukovitz - Monday, June 14, 2010
Red Robin Gourmet Burgers, Inc. is expanding its "Answer the Call/Yummm" campaig ...
- House Unveils Child Nutrition Legislation
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
Like the House bill, the Senate legislation contains an unprecedented agreement betwe ...
- Denny's Pumps Up Social Media Efforts Amid Troubles
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
From a marketing standpoint, it's interesting to note that the company ...
- BridgePort Brewing Creates On-Air 'Beervana'
Raw, Karlene Lukovitz - Friday, June 11, 2010
When you reside in Portland, Ore., a city with 48 craft be ...
- IOM Recommends Food Safety Centralization
Marketing Daily, Karlene Lukovitz - Wednesday, June 9, 2010
Many of the IOM report's recommendations -- including registration of food manufacturi ...
- Denny's Pumps Up Social Media Efforts Amid Troubles
Raw, Karlene Lukovitz - Thursday, June 10, 2010
Social media is likely not the #1 priority these days at Denny' ...
- House Unveils Child Nutrition Legislation
Raw, Karlene Lukovitz - Thursday, June 10, 2010
House Democrats will today officially introduce the "Improving Nutrition for America's Childr ...
- Time For New Market Research Paradigm?
Marketing Daily, Karlene Lukovitz - Tuesday, June 8, 2010
Kraft used consumer communities to explore "diet" product concepts. "What they learn ...