Social media is likely not the #1 priority these days at Denny's, what with searches for both a new CEO and a new CMO now underway and heavy investor pressure to rejuvenate the brand and
jump
-start its sales.
Still, from a marketing standpoint, it's interesting to note that the company is pushing forward with efforts to enhance its social media outreach, even
as a new top-level strategic team tackles the job of reassessing the business's fundamentals.