- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Buzz-Wise, Subway Still Reigns Among QSRs
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2011
None of the leading QSRs tracked showed major gains in their bu ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...
- McCormick Brands In Social Media Push
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
The brands' fans are already big on using social media to sha ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Gardein Parties, Issues Meatless Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
Garden Protein International, makers of the Gardein line of meat-free foods, ...
- Big Red Back On TV With "Different" Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2011
The #1 red soda brand Big Red is returning to TV f ...
- Big Brands Piloting In-Store 3GTV Networks
Marketing Daily, Karlene Lukovitz - Wednesday, June 29, 2011
The in-store media platform -- being touted as a breakthrough in t ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- 31% of Daily Deal Users Are New Customers
Marketing Daily, Karlene Lukovitz - Thursday, June 23, 2011
"That's at least 35% -- and arguably 62% -- of deal buye ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- GMA/PwC: Digital Key In Driving CPGs' Recovery
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2011
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly availab ...
- Kraft Mac & Cheese Offers 'Macsurance'
Marketing Daily, Karlene Lukovitz - Monday, June 20, 2011
The concept, based on make-believe "insurance" certificates (which come with coupons), buil ...
- Subway Dominates With Health-Oriented QSR Patrons
Marketing Daily, Karlene Lukovitz - Sunday, June 19, 2011
On average, these health-conscious consumers patronize one or more of the leadi ...
- Report: Top 500 Chains' Sales Up 1.8% in 2010
Marketing Daily, Karlene Lukovitz - Thursday, June 16, 2011
While noting that the industry has "a lot of ground to recov ...
- Study: Using Tech To Market Effectively To Families
Marketing Daily, Karlene Lukovitz - Wednesday, June 15, 2011
The study found that just 3% of households with kids in t ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Healthier Menus: Older Consumers Won't Pay More
Marketing Daily, Karlene Lukovitz - Wednesday, June 8, 2011
Consumers over 50 typically express more interest in healthful foods than young ...
- QSRs: Taco Bell Shows (Positive) Perception Uptrends
Marketing Daily, Karlene Lukovitz - Tuesday, June 7, 2011
Taco Bell's aggressive media response to the class-action suit claiming that i ...
- Disruption Demands 'Customer-Obsessed' Model
Marketing Daily, Karlene Lukovitz - Monday, June 6, 2011
Technology-empowered consumers are so radically disrupting the traditional competitive scenario across industri ...
- Bot Repositions From Kid- to Adult-targeted
Marketing Daily, Karlene Lukovitz - Friday, June 3, 2011
As all experienced marketers know, product launches don't always pan out exact ...
- New Guidelines Plate Icon Draws (Mostly) Praise
Marketing Daily, Karlene Lukovitz - Thursday, June 2, 2011
The U.S. Dept. of Agriculture's just-unveiled replacement for the decades-old, complex a ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Freshpet Launching Major TV Campaign
Raw, Karlene Lukovitz - Wednesday, June 1, 2011
Freshpet (Seacaucus, N.J.), the nation's only maker/marketer of fresh, refrigerated dog a ...