• by Karlene Lukovitz  @KLmarketdaily, June 1, 2011

Freshpet (Seacaucus, N.J.), the nation's only maker/marketer of fresh, refrigerated dog and cat foods, is launching an ambitious network and cable network television campaign.

The brand's first agency-created TV campaign -- from New York-based Darling Agency -- includes one 30-second and two 15-second spots for its dog food. The ads will air on women's lifestyle and animal-oriented programming on ABC, CBS and NBC and on 20-plus cable networks.

Taglined "They know," the spots show dogs' instinctive understanding of what's happening with their masters, then point out that they also instinctively know what's good for them when it comes to food: fresh, healthy food that tastes great.