- Drag Of A Tagline in
Marketing: Politics on
04/08/2014
As the parent of a teen and a "tween," I am well aware the effect of marketing on kids and how they interpret the "messages" they unwittingly encounter 24/7.
- Social Local - Global Target in
Marketing: Politics on
03/11/2014
For the politically minded marketer, the social media sphere is likely the best prognosticator of political flavors available. Preferences, likes, clubs, affinities and alliances can all be easily
found in public profile searches. But for the street-team of pol marketers, it's even more definitive as you get to local clubs and local races to "targeting your target."
- The Motley Household in
Marketing: Politics on
02/11/2014
As demographic and political leanings of the country change seemingly every two years, so does the notion of a one-party household. At one point, a single address in a database was strongly identified
by one party by head of household. Now, thanks to non-nuclear families, grown children moving back home and even extended family members under one roof, the marketing challenge of The Motley Household
is born.
- Red, White and Euwwww.... in
Marketing: Politics on
01/14/2014
Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, Internet connection, a mailbox or social media
account groans aloud at the same time.
- Thrash & Burn CRM in
MarketingTools: CRM on
12/17/2013
A long-time e-commerce colleague reached out to me for a "cocktail and complaining" session while she was in town recently. Seems her new role as "Guru of All Things CRM" at a big retailer was
becoming a bit of a hazard, thanks to her boss in the corner office who might be reading a few too many white papers.
- Subbing In For The UnSub in
MarketingTools: CRM on
11/19/2013
I finally said goodbye to an outdoor retailer in my inbox who sent the same email three times in two days. I have not bought anything from them recently and decided I needed a break from the "we are
too cool for real marketing" tone. So, while they were busy skiing on their lunch breaks, so they claim, I hit "Unsubscribe" that was (font size 2) at the bottom of their last email.
- The Agony Of Receipt ... in
MarketingTools: CRM on
10/15/2013
I have a new car, and I took my baby in for its first oil change and "once-over" at the dealership that's close to my office. It's not where I bought the car but it is convenient to me for servicing,
with a fab wifi lounge and coffee bar so I can get some work done while my hot tamale gets a checkup.
- The King Of CRM? in
MarketingTools: CRM on
09/17/2013
I just returned from a very good conference, and on the second night of the event I found myself at a table sitting next to that most elusive but cocksure figure, the self-proclaimed "King of CRM."
- Committing Sharknado in
MarketingTools: CRM on
08/20/2013
Okay, sure I admit it. I added the "Sharknado" name to my column purely for the shock value and hope of trolling for clicks. However, unless you have been buried in scandals du-jour emanating from
politicians far and wide you have no doubt heard a little something about "Sharknado."
- Sunken Cake - The Amy's Baking Company Recipe in
MarketingTools: CRM on
06/18/2013
By now, you may have heard the story about the Scottsdale, Ariz., eatery called Amy's Baking Company, and the disastrous, cringe-worthy reaction the owners had to culinary "last-hope-to-succeed Gordon
Ramsey of 'Kitchen Nightmares'." The owners' now-famous meltdown on camera, in the media and online is stuff of legend and is still making headlines. Going after your customers for citing their
opinion is never a good thing, and feeding your "haters" is only going to multiply like ants; the more trash you put out there, the more that will show up.