Kathy Kline
Member since January 2015Contact Kathy- EVP, Managing Director Starcom USA
- Chicago Illinois
- 60601 USA
Articles by Kathy All articles by Kathy
- Insights From The Festival Of Media Jury Room in
MediaDailyNews on
05/11/2017
Brands should let go of historical constraints and category conventions. Unleashing creativity can drive a magical blend between human connection and brand-building goals.
- New Retail Dynamic Creates Post-Purchase 'I'll Keep It' Phase in
Engage:Millennials on
01/15/2015
A new consumer dynamic is emerging in retail: Purchase risk is receding across categories, and it's creating a new step in the path to purchase that is shifting when the consumer decision journey ends.
- The Campaign for Bipartisan Targeting in
MediaDailyNews on
10/06/2009
Things get rocky when the campaign is brought to the media agency and they start asking questions they need to answer to effectively plan and buy media.
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