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Katrina Lerman

Member since April 2014Contact Katrina

As Senior Researcher at Communispace, Katrina’s work serves both internal and external clients by providing timely research and thought leadership to inform Communispace’s value proposition and solutions set. She writes and speaks about a range of topics related to research participation, emerging methodologies, and online communities, in particular. Recent studies include “Walls Fall Down: Building community and building trust with Chinese consumers” and “Beyond the Bull’s-eye: Building meaningful relationships in the age of Big Data.”

Articles by Katrina All articles by Katrina

  • Verizon's Data Use Crosses Boundary in Marketing Daily on 05/05/2014

    Are mobile devices - which feel like extensions of ourselves in a way personal computers never have - the final frontier of digital privacy?

  • Spanish-language Facilitators Share Their Best Tips  in Engage:Hispanics on 02/12/2009

    One solution to engaging less-acculturated Hispanics -- and generating organic word of mouth among them -- may lie in smaller, more intimate environments, by creating a place where they feel comfortable, accepted, heard, and even challenged -- in short, a place like home.

  • Online Behavior: What Marketers Don't Know Could Hurt Them  in Engage:Hispanics on 09/25/2008

    How can brands successfully use this platform to build long-term, authentic relationships with Hispanics of all backgrounds? How can marketers effectively engage them beyond a moment-in-time, click-once relationship? What does it take to win the investment of this audience so Hispanics can become future brand loyalists or, even better, brand advocates? And what exactly are the cultural and language barriers?

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