KEN LIEBESKIND
Former writer, MediaPost
- Streaming: Big Year Ahead in
Online Media Daily on
12/18/2002
The growth of streaming advertising will continue, with '03 promising to be the biggest year ever, according to streaming advertising providers, publishers, and agencies.
- Back to the Drawing Board in
Media Magazine on
10/21/2002
Newspapers confront advertising, circulation losses with a new blueprint for success. <\I>
- CBS, NBC Battle For First With Fox Batter Up in
Online Media Daily on
10/16/2002
CBS and NBC shared the top 10 again in this week's Nielsens, with Fox nudging past ABC for third place in prime average, thanks to its baseball playoff lineup.
- CPM Increases Reported for TV Ads in
Online Media Daily on
10/15/2002
The Big Four broadcast networks experienced an average cost-per-thousand increase of 7.5% in this year's upfront market, according to data aggregated from major sellers and buyers by Jack Myers
Report.
- Internet And Email: Changing Traditional Media Consumption in
Online Media Daily on
10/10/2002
The rise of Internet and email is curtailing the use of traditional media. A survey of consumers by Gartner G2 conducted this summer shows that TV and newspapers are the hardest hit, with 20% saying
they use them less often. Fifteen percent read magazines less often.
- Arbitron Changes Hispanic Audience Research Methods in
Online Media Daily on
01/09/2002
Arbitron yesterday decided to change the way they gather research data for the Hispanic audience.
- Football, Football, Football! in
Online Media Daily on
01/09/2002
Football carried the week in TV viewing, with seven football shows making the Nielsen top 25 for Jan. 1-6, with Sunday's New York Jets vs. Oakland Raiders game on CBS placing first.
- Satellite Radio Gets Rolling in
Online Media Daily on
01/08/2002
Yes, there is such a thing as satellite radio advertising and it looks like advertisers are buying into the concept.
- Hola TeleFutura in
Online Media Daily on
01/14/2002
Today is a red-letter day in Hispanic broadcasting history -- TeleFutura is being launched.
- Nextel Launches Celebrity Campaign in
Online Media Daily on
01/07/2002
Nextel, for the first time ever, has decided to try their luck at the ever-popular genre of celebrity campaigns. The campaign, which includes TV, print, radio and outdoor elements, launched during the
Jets vs. Oakland game yesterday and featured NPYD Blue actor Dennis Franz.