- Internet Branding Studies Justify Online Ads
Online Media Daily, Ken Liebeskind - Thursday, July 19, 2001
With click through rates approaching zero, Internet advertisers are looking for oth ...
- E-Cards as Branding Vehicles
Online Media Daily, Ken Liebeskind - Thursday, July 19, 2001
E-cards are nothing new, but SharedGreetings e-cards, launched yesterday, will be sponsor ...
- News From The Cable Upfront
Online Media Daily, Ken Liebeskind - Wednesday, July 18, 2001
Scant news has emerged about the cable upfront but it’s still difficu ...
- Games as Ads
Online Media Daily, Ken Liebeskind - Monday, July 16, 2001
Computer games are becoming a new form of advertising to the hi ...
- Advergames Redesigned for IAB Formats
Online Media Daily, Ken Liebeskind - Friday, July 13, 2001
The use of online advergames took a step forward yesterday when VirtualGiveawa ...
- Commission Junction's New CPA Metrics
Online Media Daily, Ken Liebeskind - Friday, July 13, 2001
Web publishers have traditionally rejected pay-for-performance deals because they were unsure h ...
- Direct Mail for the Hispanic Market
Online Media Daily, Ken Liebeskind - Thursday, July 12, 2001
According to recent census figures, the rapidly growing Hispanic market now numbe ...
- Millionaire Stays On Top
Online Media Daily, Ken Liebeskind - Wednesday, July 11, 2001
As the summer drags on, the Nielsen ratings do, too, with ABC ...
- iTV ... The Next Big Ad Format
Online Media Daily, Ken Liebeskind - Wednesday, July 11, 2001
What do advertising executives think about during an economic downturn when the ...
- New Brands Advertising Online
Online Media Daily, Ken Liebeskind - Monday, July 9, 2001
One way of gauging the popularity of Web advertising is to fi ...
- Dimac Direct Closes
Online Media Daily, Ken Liebeskind - Monday, July 9, 2001
It's not just dot-coms going down the tubes. Late last week, Dim ...
- List Leader Offers Interactive Mailing Lists
Online Media Daily, Ken Liebeskind - Friday, July 6, 2001
How is Internet marketing changing the list business? MediaPost asked Benjamin Pere ...
- Millionaire Stays On Top
Online Media Daily, Ken Liebeskind - Wednesday, July 4, 2001
In a virtual repeat of last week's Nielsen ratings, ABC's Millionaire aga ...
- The Reality Of Fall TV
Online Media Daily, Ken Liebeskind - Tuesday, July 3, 2001
The reality of the upcoming fall TV season is that it wi ...
- Hispanic Upfront Gears Up
Online Media Daily, Ken Liebeskind - Tuesday, July 3, 2001
As the general upfront TV market nears completion, the Hispanic upfront mark ...
- Tobacco Industry Wins Advertising Battle
Online Media Daily, Ken Liebeskind - Friday, June 29, 2001
Yesterday's decision by the Supreme Court to overturn proposed Massachusetts tobacco advertisi ...
- It's A Bird? It's A Plane? It's An Ad!
Online Media Daily, Ken Liebeskind - Friday, June 29, 2001
A new advertising format debuts July 1 up in the air. ...
- Bookspan's Latest Ad Format -- Gizmoz
Online Media Daily, Ken Liebeskind - Thursday, June 28, 2001
You frequently see ads for Book-of-the-Month Club in The New York Tim ...
- Snipermail Sites Generate Names For Opt-In Email Lists
Online Media Daily, Ken Liebeskind - Wednesday, June 27, 2001
Most website publishers are in business to disseminate content. They earn mon ...
- More Magazines Read than TV Watched, Study Shows
Online Media Daily, Ken Liebeskind - Wednesday, June 27, 2001
Many More People Watch TV Than Read Magazines, Right? Wrong. FCB N ...
- Study Finds Superstitials On "Equal Footing" With TV
Online Media Daily, Ken Liebeskind - Tuesday, June 26, 2001
Is rich media Internet advertising as powerful as TV ads? Yes, accordi ...
- A New Way To Audit Magazine Readers
Online Media Daily, Ken Liebeskind - Monday, June 25, 2001
For years, the Audit Bureau of Circulation has released annual reports th ...
- Activebuddy Transforms Instant Messaging Into A Marketing Tool
Online Media Daily, Ken Liebeskind - Monday, June 25, 2001
Millions use instant messaging to chat with friends, but now it h ...
- MSN Acquires Yupi, Looks To Hispanic Ad Opportunities
Online Media Daily, Ken Liebeskind - Friday, June 22, 2001
Last month, MSN made news with its switcher advertising campaign aimed ...
- Scoop: How Haagen-Dazs Is Promoting A New Sundae
Online Media Daily, Ken Liebeskind - Thursday, June 21, 2001
What does a company do to promote a new three-scoop sundae? Haagen-Da ...
- It's a Down Year for Advertising, Not for Streaming
Online Media Daily, Ken Liebeskind - Wednesday, June 20, 2001
There is report after report of ad spending declines due to t ...
- Hellman's Salad Dressings On MSN?
Online Media Daily, Ken Liebeskind - Wednesday, June 20, 2001
As part of a branding campaign to support its salad dressings, Unilev ...
- Internet Radio Goes Local
Online Media Daily, Ken Liebeskind - Tuesday, June 19, 2001
When online radio stations contemplate ad opportunities, they often think of selli ...
- Family Friendly Group Develops Scripts for New WB Shows
Online Media Daily, Ken Liebeskind - Friday, June 15, 2001
The Family Friendly Programming Forum has done it again. The group ...
- Robert Coen's Dismal Forecast for 2001 Ad Spending
Online Media Daily, Ken Liebeskind - Thursday, June 14, 2001
Every six months, Robert Coen, senior VP and director of forecasting f ...