- With Ad Revenue Down, Publisher Tries Licensing
Online Media Daily, Ken Liebeskind - Thursday, June 14, 2001
With magazine ad revenue down, publishers are looking for other ways ...
- Cachet, Suburban Lifestyle Magazine Debuts
Online Media Daily, Ken Liebeskind - Wednesday, June 13, 2001
Looking to reach an upscale suburban market in a magazine distributed fr ...
- NBA Finals This Week's Top Shows
Online Media Daily, Ken Liebeskind - Wednesday, June 13, 2001
Basketball fans rule the TV viewing audience this week, with the N ...
- Magazine Ad Revenue Drops In May
Online Media Daily, Ken Liebeskind - Tuesday, June 12, 2001
Magazine advertising revenue suffered its biggest recent drop in May, the Publishe ...
- Looking For A New Ad Format? Try Light
Online Media Daily, Ken Liebeskind - Friday, June 8, 2001
When Dodge wanted to advertise its return to the Daytona 500 ...
- Newspaper Ad Revenue Decline
Online Media Daily, Ken Liebeskind - Friday, June 8, 2001
The economic downturn has affected all media, with newspapers perhaps among t ...
- TBWA/Chiat/Day Takes Home Top Effie
Online Media Daily, Ken Liebeskind - Thursday, June 7, 2001
The economic downturn is having its impact on advertising, with falloffs report ...
- "Gizmo" - Rich Media Inside a Smart Envelope
Online Media Daily, Ken Liebeskind - Thursday, June 7, 2001
When Gizmoz, Inc. announced the success of its new online ad form ...
- From The Internet Radio Trenches, A Saleswoman's Story
Online Media Daily, Ken Liebeskind - Wednesday, June 6, 2001
It’s not easy selling Internet radio. Just ask Helene Wexler Gold, direct ...
- CBS Wins Nielsen Ratings Race
Online Media Daily, Ken Liebeskind - Wednesday, June 6, 2001
CBS had seven of the top ten shows in the latest Niels ...
- Surfernetwork's Mix Of Online Ads Makes the Cut
Online Media Daily, Ken Liebeskind - Tuesday, June 5, 2001
For the first time, stations from SurferNetwork, a leading online aggregator ...
- Responsys Signs Five Rich Media Partners
Online Media Daily, Ken Liebeskind - Thursday, May 31, 2001
Responsys, a firm that develops email campaigns for over 260 companies, ...
- Gay Themed Ads and a Web Site That Tracks Them
Online Media Daily, Ken Liebeskind - Wednesday, May 30, 2001
There isn't merely a preponderance of gay themed prime time TV sho ...
- The Story of Toy Sites
Online Media Daily, Ken Liebeskind - Tuesday, May 29, 2001
With sites dropping out and advertising falling, spending now comes primarily fr ...
- CNN Selects EyeWonder Rich Media Format
Online Media Daily, Ken Liebeskind - Friday, May 25, 2001
On Tuesday, CNN announced its adoption of the EyeWonder rich media forma ...
- Nick at Nite Resurrects "Listen to Me!"
Online Media Daily, Ken Liebeskind - Thursday, May 24, 2001
To support its upfront sales effort, Nick at Nite has resurrected ...
- The Growing List of SUPERSTITIAL Users
Online Media Daily, Ken Liebeskind - Tuesday, May 22, 2001
Unicast's SUPERSTITIAL rich media ad format is growing in popularity, with ...
- B2BWorks Goes Global
Online Media Daily, Ken Liebeskind - Thursday, May 17, 2001
America's largest B2B ad network is going global. The company signed ...
- e-Caps -- Ads on Taxi Hubcaps
Online Media Daily, Ken Liebeskind - Tuesday, May 15, 2001
Every so often, the entrepreneurial minds of the ad industry revolt again ...
- Three Giants Team up to Develop Online Media Buying System
Online Media Daily, Ken Liebeskind - Monday, May 14, 2001
Buying online is commonplace among American industries, but it has been sl ...
- Suddenly in the Ad Business
Online Media Daily, Ken Liebeskind - Thursday, May 10, 2001
Mondo Media, a 12-year-old company that has been producing entertainment programs f ...
- How Do Agencies Get Paid?
Online Media Daily, Ken Liebeskind - Thursday, May 10, 2001
Labor-based compensation beats commissions, ANA survey says. ...
- One Show Gives Out Interactive Awards
Online Media Daily, Ken Liebeskind - Tuesday, May 8, 2001
Online advertising may be suffering from a downturn this year, but y ...
- The Onflow of Rich Media Formats
Online Media Daily, Ken Liebeskind - Monday, May 7, 2001
It's called High Fidelity Animation and developers claim it is very differe ...
- Name Your Price - Banners Priced By Buyers
Online Media Daily, Ken Liebeskind - Friday, May 4, 2001
How frequently do advertisers get to set the price for their ad ...
- Online Ad Spending Rises Slightly
Online Media Daily, Ken Liebeskind - Thursday, May 3, 2001
The latest online advertising revenue projection comes from eMarketer and it's pret ...
- Online Product Placement Ads
Online Media Daily, Ken Liebeskind - Tuesday, May 1, 2001
MyNetGreetings.com has come up with a new advertising idea. Everyone's heard abo ...
- E-books as Marketing Tools
Online Media Daily, Ken Liebeskind - Monday, April 30, 2001
E-books may never be as popular as hard covers or paperbacks, b ...
- Surfernetwork Stations To Use MeasureCast Audience Measurement Data
Online Media Daily, Ken Liebeskind - Monday, April 30, 2001
SurferNetwork has signed on with MeasureCast to provide third-party audience data f ...
- It's Not Just Advertising, it's Content Integration.
Online Media Daily, Ken Liebeskind - Friday, April 27, 2001
That's the key element of Unilever's new campaign on the Microsoft Networ ...