Krish Arvapally

Member since July 2009

Founder and Chief Technology Officer Mojiva, Inc.
http://www.mojiva.com
136 Baxter Street
New York New York
10013 USA

Articles by Krish All articles by Krish

The Seven Myths Of Mobile Advertising in Marketing Daily on 07/10/2009
The myths that surround mobile are holding back many brand marketers and publishers from leveraging it for a competitive advantage.

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The Seven Myths Of Mobile Advertising by Krish Arvapally (Marketing Daily on 07/10/2009)
Thanks Tamara for the input! I agree with your points. Especially, as you noted, using existing IAB 300x250 banners into full-screen home page screen takeovers for Mobile makes it even easier/faster to get started with advertising on mobile. And yes CTRs are even higher for user-engaging rich media ads. - Krish Arvapally, http://blog.mojiva.com.

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