- Simmons Chief: Behavioral To Supplant Demos
MediaDailyNews, Kristin Sidorak - Thursday, March 23, 2006
Behavioral targeting is poised to become a big factor in the med ...
- Media's Fastest Growing Ad Category May Be Itself
MediaDailyNews, Joe Mandese, Kristin Sidorak - Monday, March 20, 2006
More than 700 daily newspapers today will break the first installment ...
- TV A-Go-Go: TiVo, Verizon; TBS, Cingular Deals Boost Mobile TV Options
MediaDailyNews, Kristin Sidorak - Wednesday, March 8, 2006
Partnerships announced Tuesday between TV and wireless phone companies promise to accelera ...
- Most Marketing E-Mails Land In Personal Accounts
Online Media Daily, Kristin Sidorak - Wednesday, March 8, 2006
The vast majority of commercial e-mail--60 percent--is sent to mailboxes at Yaho ...
- Search Use Grows 39%
Online Media Daily, Kristin Sidorak - Monday, March 6, 2006
Web users conducted a record 5.7 billion searches in January, marking ...
- Microsoft, Wal-Mart Dominate Corporate Media, GM Surprises
MediaDailyNews, Kristin Sidorak - Monday, February 27, 2006
Microsoft, with nearly 53 billion impressions in print and electronic media ne ...
- NBCOlympics.com Skates To Success
Online Media Daily, Kristin Sidorak - Friday, February 24, 2006
NBC's Olympics site soared to become the 116th most popular destination ...
- Study Finds Madison Avenue Failing At Diversity
MediaDailyNews, Kristin Sidorak - Monday, February 13, 2006
For all the talk on Madison Avenue about multiculturalism, the ad indust ...
- Advertising Week Impresario Joins Yahoo, Will Remain On Loan To Madison Avenue
MediaDailyNews, Kristin Sidorak - Friday, February 10, 2006
Matt Scheckner, ringmaster of Madison Avenue's annual Advertising Week celebration, has join ...
- Meredith Taps Waterfront For Self-Help Sites
Online Media Daily, Kristin Sidorak - Tuesday, January 24, 2006
Self-help online publisher Waterfront Media has entered into an agreement with Meredi ...
- Shell Game: Nut Marketer Takes Another Crack At Super Bowl
MediaDailyNews, Kristin Sidorak - Thursday, January 12, 2006
Last year when Diamond Foods purchased a pricey TV commercial in Fox ...
- Magazine Groups Hire New Agencies To Sway, Well, Agencies
MediaDailyNews, Kristin Sidorak - Thursday, January 5, 2006
Lately, it seems magazines have been struggling to get a greater sha ...
- Yellow Pages Get Their 'Nielsens,' Unveil New Ratings Service
MediaDailyNews, Kristin Sidorak - Thursday, January 5, 2006
TV's got its Nielsens. Radio's got the Arbitrons. Magazines have their MRI ...
- Media Chiefs Foresee More Online, More Integration In '06
MediaDailyNews, Kristin Sidorak - Tuesday, January 3, 2006
After a year of mediocre growth, some of Madison Avenue's top med ...
- Mags Wrap First Year Of Marketing Push, Poised To Name New Shop
MediaDailyNews, Kristin Sidorak - Thursday, December 8, 2005
The magazine industry's three-year, $40 million advertising and marketing campaign wrapped ...
- Adware, Spyware On Fewer PCs
Online Media Daily, Kristin Sidorak - Thursday, December 8, 2005
Sixty-one percent of home computers had adware or spyware this year, compar ...
- Wal-Mart Claims Network Isn't Just Big, But Better Than In-Home TV
MediaDailyNews, Kristin Sidorak - Wednesday, November 30, 2005
Since its inception, Wal-Mart TV has been positioning itself as an alternati ...
- Pub Puts Philanthropic Spin On Volume Discounts
MediaDailyNews, Kristin Sidorak - Monday, November 28, 2005
DiversityInc, a magazine focused on diversity in the business world, has co ...
- Mags Shift To Lighter Fare, Away From Religion, Gay, Ethnic Themes
MediaDailyNews, Kristin Sidorak - Wednesday, November 16, 2005
The magazine industry is publishing substantially fewer titles about religion, alternative sexu ...
- Magazine's Technique To Attract Subscribers: Give Them Stuff
MediaDailyNews, Kristin Sidorak - Thursday, November 3, 2005
It's no secret that magazines are struggling to find new ways ...