LARRY DOBROW
Featured Columnist, MediaPost

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  • Women's Mags Downplay MRI Data
    MediaDailyNews, Larry Dobrow - Thursday, May 29, 2003
    When Mediamark Research unveiled its spring 2003 magazine-readership data last week, o ...
  • Newspapers Hold Fire For Q1
    MediaDailyNews, Larry Dobrow - Wednesday, May 28, 2003
    Preliminary results released yesterday by the Newspaper Association of America suggest th ...
  • Shhhhhh! Hallmark Tests Publishing
    MediaDailyNews, Larry Dobrow - Tuesday, May 27, 2003
    Hallmark, one of the country's most venerable brand names, has waded tentative ...
  • Razor Nicking At The Competition
    MediaDailyNews, Larry Dobrow - Tuesday, May 27, 2003
    If you want to rile Razor publisher Richard Botto, you need ...
  • Ads That Don't Quit
    Online Media Daily, Larry Dobrow - Friday, May 23, 2003
    Desktop applications provide advertising that's always on. ...
  • New Digest Takes Mental Illness To Task
    MediaDailyNews, Larry Dobrow - Thursday, May 22, 2003
    After nine years in Canada, during which it racked up considerable suppo ...
  • Music Title Vet Takes Another Cut
    MediaDailyNews, Larry Dobrow - Wednesday, May 21, 2003
    Male music enthusiasts over the age of 30, a group largely abandon ...
  • Fortune Ads Outline Edit Vision
    MediaDailyNews, Larry Dobrow - Tuesday, May 20, 2003
    After nearly three years of relative silence, Fortune magazine has unveiled ...
  • Asian-Americans, Meet Audrey
    MediaDailyNews, Larry Dobrow - Monday, May 19, 2003
    Hoping to appeal to an affluent, well-educated segment of the population th ...
  • Life's A Skate At SG
    MediaDailyNews, Larry Dobrow - Monday, May 19, 2003
    As SG: Surf Snow Skate Girl bounds through its second year ...
  • Digest Campaign Stresses Community
    MediaDailyNews, Larry Dobrow - Thursday, May 15, 2003
    When asked about his magazine's recently launched advertising campaign, Reader's Digest
  • BusinessWeek Hits The Runway
    MediaDailyNews, Larry Dobrow - Wednesday, May 14, 2003
    When BusinessWeek and style gurus Chic Simple announced an agreement last we ...
  • Parenting: On A Nice Little Run
    MediaDailyNews, Larry Dobrow - Tuesday, May 13, 2003
    You'll have to forgive Parenting publisher Jeff Wellington if he's a b ...
  • MPA Study Details Auto Success
    MediaDailyNews, Larry Dobrow - Monday, May 12, 2003
    A study commissioned by the Magazine Publishers of America (MPA) revealed th ...
  • Teva Finds Extreme Media Bonds
    MediaDailyNews, Larry Dobrow - Monday, May 12, 2003
    To generate sponsorship revenue and generate buzz for the fledgling Teva Mounta ...
  • Playboy Dresses Up Q1 Performance
    MediaDailyNews, Larry Dobrow - Friday, May 9, 2003
    The publishing group of Playboy Enterprises didn't overwhelm anybody with its first-quart ...
  • PIB Numbers May Show Recovery
    MediaDailyNews, Larry Dobrow - Thursday, May 8, 2003
    With the release of the latest Publishers Information Bureau advertising revenue a ...
  • Sun Rolls Out Rate-Base Guarantee
    MediaDailyNews, Larry Dobrow - Wednesday, May 7, 2003
    In announcing the details of its second Audit Bureau of Circulations publisher ...
  • NAA Senses Good Vibe
    MediaDailyNews, Larry Dobrow - Tuesday, May 6, 2003
    In the wake of the Newspaper Association of America's annual convention ...
  • American Magazine Goes For Nostalgia
    MediaDailyNews, Larry Dobrow - Tuesday, May 6, 2003
    Wal-Mart may have bounced the laddie mags, but it is staying wi ...
  • NAA Reports Drop in Circ
    MediaDailyNews, Larry Dobrow - Monday, May 5, 2003
    Despite a slight drop in daily and Sunday circulation, newspapers in t ...
  • At Issue: Is Major League Baseball Still a Hit with Advertisers?
    Media Magazine, Larry Dobrow - Thursday, May 22, 2003
    Six experts take a swing at this hardball question. ...
  • Ads That Don't Quit
    OMMA Magazine, Larry Dobrow - Friday, May 30, 2003
    Desktop applications provide advertising that's always on. ...
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