- If Magazines Were Homes, Many Advertisers Wouldn't Be Invited To This One
MediaDailyNews, Larry Dobrow - Tuesday, September 30, 2003
Note to Procter & Gamble, BMW and Sony: Fine Homebuilding does n ...
- Title Celebrates Women Who Rock And Fans Who Buy
MediaDailyNews, Larry Dobrow - Monday, September 29, 2003
As far as titles go, Women Who Rock sounds less like ...
- Latina's Ad Pages Are En Fuego
MediaDailyNews, Larry Dobrow - Friday, September 26, 2003
When asked about the state of Latina, publisher David Kahn drolly crack ...
- Rich Media: White Knight or Only the Beginning?
Online Media Daily, Larry Dobrow - Friday, September 26, 2003
Rich media, with its television-like vitality, may be considered online advertising's whi ...
- DoubleClick: The State of Spam
Online Media Daily, Larry Dobrow - Thursday, September 25, 2003
You'd have to forgive attendees at yesterday's DoubleClick Anti-Spam Summit for wonderi ...
- A Pennysaver May Be More Than A Penny Earned For Advertisers
MediaDailyNews, Larry Dobrow - Tuesday, September 23, 2003
Believing that media-buying behemoths are hesitant to include anything but time-tested, big-na ...
- Reporter Goes Madison Avenue, Breaks Campaign Touting Hollywood Roots
MediaDailyNews, Larry Dobrow - Monday, September 22, 2003
To hear The New York Times tell it, the Hollywood Reporter's fir ...
- FHM Strokes Schick in Latest Ad/Content Fusion
MediaDailyNews, Larry Dobrow - Friday, September 19, 2003
In yet another example of the lengths to which mainstream brands a ...
- From Centerfolds To Luxury Spreads: The Upward Mobility Of James Dimonekas
MediaDailyNews, Larry Dobrow - Thursday, September 18, 2003
When we last checked in with James Dimonekas, he had just conclud ...
- A Magazine That Targets Where The Other Half Lives
MediaDailyNews, Larry Dobrow - Wednesday, September 17, 2003
On its website, Reed Business Information subsidiary The Ashley Group humbly bil ...
- Weight Watchers Circ Scales 1 Million Mark
MediaDailyNews, Larry Dobrow - Tuesday, September 16, 2003
When Weight Watchers International bought its eponymous magazine back from Time Inc. ...
- Tech Review: Technically Speaking, We're Not A Tech Book
MediaDailyNews, Larry Dobrow - Friday, September 12, 2003
Technology Review is not a technology magazine. That's something that the title ...
- Mag Gives New Meaning To A Spread, Places Bet On Burgeoning Gaming Market
MediaDailyNews, Larry Dobrow - Thursday, September 11, 2003
For all the billions spent on gambling in the U.S. every yea ...
- Amid Talk Of An Ad Rebound, Mag Ad Pages Fall For Third Consecutive Month
MediaDailyNews, Larry Dobrow - Wednesday, September 10, 2003
Magazine publishers have put on a good game face as they beg ...
- B2B Group Puts Its Money Where It's Mouth Is: A Trade Pub Campaign
MediaDailyNews, Larry Dobrow - Wednesday, September 10, 2003
Even when discussing his own media-consumption habits, American Business Media (ABM) preside ...
- Publisher Acquires Guitar Title, Strikes Dissonant Chord
MediaDailyNews, Larry Dobrow - Tuesday, September 9, 2003
On the surface, last week's acquisition of Guitar World and three GW-brand ...
- Motor Trend Revs Up Non-Endemics
MediaDailyNews, Larry Dobrow - Monday, September 8, 2003
Auto-enthusiast publications have always been taken for granted somewhat by the ...
- The South Rises Again in Yet Another New Title
MediaDailyNews, Larry Dobrow - Friday, September 5, 2003
Brent Alexander is aware that there are reams of paper devoted eve ...
- Newspapers Riding The CityXpress
MediaDailyNews, Larry Dobrow - Friday, September 5, 2003
It's no secret that newspapers are leaving few stones unturned in the ...
- Smithsonian Institutes Travel Ad Strategy
MediaDailyNews, Larry Dobrow - Wednesday, September 3, 2003
In the post-9/11 and SARS-panicked world, magazines relying heavily on travel advertise ...
- The Sporting News Makes a Pitch for SI's Market Share
MediaDailyNews, Larry Dobrow - Tuesday, September 2, 2003
Chatting with Sporting News vice president and publisher Pete A. Spina, o ...