- Outdoor Goes Digital, Clear Channel, Gannett Tap New Out-Of-Home Media
MediaDailyNews, Larry Dobrow - Thursday, April 15, 2004
When Clear Channel Outdoor announced plans earlier this week to "push t ...
- Back To School: Study Questions Ads To Kids In School
MediaDailyNews, Larry Dobrow - Wednesday, April 14, 2004
A just-released survey of individuals working in youth-related fields revealed a sha ...
- Going All The Way: Gay, Lesbian Channel Goes 24/7
MediaDailyNews, Larry Dobrow - Tuesday, April 13, 2004
Nearly eight months after the debut of its pay-per-view offering on DirecT ...
- MediaVest Raids Carat Print Maven
MediaDailyNews, Larry Dobrow - Tuesday, April 13, 2004
MediaVest took a big step towards upping its print presence Monday ...
- Business 2.0 Targets Younger Readers, With Focus on Growth Opportunities, Business Strategies
MediaDailyNews, Larry Dobrow - Friday, April 9, 2004
Business 2.0 publisher Lisa Bentley compares and contrasts her title editorially wi ...
- Mags Record Tenth Consecutive Month Of Ad Page Erosion
MediaDailyNews, Larry Dobrow - Wednesday, April 7, 2004
At some point, you'd think the year-over-year comparisons for magazine ad dema ...
- The Boys In The Brand: Unique Media Campaign Targets Tween Male Consumers
MediaDailyNews, Larry Dobrow - Tuesday, April 6, 2004
So-called "tween" boys spend $18 billion annually and influence an additional $1 ...
- Elle Decor Has Designs On Bigger Ad Market, Achieves Them
MediaDailyNews, Larry Dobrow - Sunday, April 4, 2004
Perhaps because of its association with big sibling Elle, Elle Decor h ...
- Multitaskers Mean Business, Simultaneous Media Usage High Among Workers
MediaDailyNews, Larry Dobrow - Friday, April 2, 2004
Yet another study on simultaneous media usage has confirmed what many med ...
- B2B: Still A C-, Business Pages Continue To Plummet
MediaDailyNews, Larry Dobrow - Wednesday, March 31, 2004
Business-to-business publications continued to slump in January, with data released Wednesday ...
- Despite Fits, False-Starts, DVRs Poised For Explosive Growth
MediaDailyNews, Larry Dobrow - Tuesday, March 30, 2004
The technology wonks at IDC have released yet another study touting t ...
- High School Newspapers Offer New Market For Advertisers
MediaDailyNews, Larry Dobrow - Monday, March 29, 2004
High school newspapers arrive with varying frequency, have a limited reach, a ...
- Healthy Family Magazine to Launch in May
MediaDailyNews, Larry Dobrow - Sunday, March 28, 2004
Asked about his plans for the first 12 months of Healthy Famil ...
- DTC Ads Need To Communicate Risk Information More Effectively, Study Finds
MediaDailyNews, Larry Dobrow - Thursday, March 25, 2004
If pharma companies wish to stimulate further interest in their products, th ...
- Multitaskers Represent Multiple Threat: Simultaneous Media Usage Reaches New High
MediaDailyNews, Larry Dobrow - Wednesday, March 24, 2004
Marketers received another shot of troubling news on Wednesday with the relea ...
- Channel Two: New Player Cracks Public School Ad Market
MediaDailyNews, Larry Dobrow - Tuesday, March 23, 2004
Hoping to catch young people in one of the few places whe ...
- Archaeology Digs Into Mainstream, Targets Top Print Advertisers
MediaDailyNews, Larry Dobrow - Sunday, March 21, 2004
The readers of Archaeology magazine, advertising director Lois Segel would have y ...
- HOPE Springs Eternal, Pro Bono Effort Uses Unlikely Media Strategy
MediaDailyNews, Larry Dobrow - Thursday, March 18, 2004
Nonprofit group Operation HOPE has turned to a relatively unlikely pairing ...
- Circ Bureau Refines Rules For Newspaper, Magazine Reader Profiles
MediaDailyNews, Larry Dobrow - Wednesday, March 17, 2004
The board of directors of the Audit Bureau of Circulations has tak ...
- Mags Spin DVD Insert As Digital TV Ad Alternative
MediaDailyNews, Larry Dobrow - Tuesday, March 16, 2004
In yet another attempt to provide a user-friendly alternative to the 30-seco ...
- What's Black, Not White And Green All Over: Young Black Newspaper Readers
MediaDailyNews, Larry Dobrow - Monday, March 15, 2004
Hoping to arm publishers of black newspapers with the data they ne ...
- Elegant Bride: More Elegant, No Longer A Bridesmaid
MediaDailyNews, Larry Dobrow - Monday, March 15, 2004
When Fairchild Publications' revamped Elegant Bride hits newsstands tomorrow, readers and med ...
- Yellow Pages Business On the Rise, Both In Print and Online
MediaDailyNews, Larry Dobrow - Friday, March 12, 2004
Evaluating the first conference he presided over as president of the Yell ...
- Talking Trash: Receptacle Medium Lures Advertisers, Gets Mixed Reactions
MediaDailyNews, Larry Dobrow - Thursday, March 11, 2004
With the recent additions of Yankee and Shea Stadium to its ven ...
- Globe Alters Topography Of Sunday Mag, Changes Look, Editorial Mix
MediaDailyNews, Larry Dobrow - Tuesday, March 9, 2004
Sunday magazines have long been a dicey proposition for newspapers. While t ...
- Young Male Viewers Watching Less TV, Older Men Watching More
MediaDailyNews, Larry Dobrow - Monday, March 8, 2004
Young male viewers are continuing their exodus from network TV, according ...
- Mags Record Ninth Consecutive Month Of Ad Page Erosion In February
MediaDailyNews, Larry Dobrow - Monday, March 8, 2004
The magazine business ran its losing streak to nine months with Friday ...
- Sunset Sees A Rise On Its Horizon, Boosts Rate Base, Market Share
MediaDailyNews, Larry Dobrow - Thursday, March 4, 2004
Roughly a year into his tenure at Sunset, Vice President/Publisher Tom Marsha ...
- DMA Calls It Quits On Do-Not-Call, Drops Legal Challenge
MediaDailyNews, Larry Dobrow - Wednesday, March 3, 2004
The Direct Marketing Association Wednesday unexpectedly said it would cease its leg ...
- Graduate Schooling: eGrad Study Offers Lessons On Reaching College Grads
MediaDailyNews, Larry Dobrow - Wednesday, March 3, 2004
Recent college grads represent a $40 billion market, but most marketers aren ...