- Best Practices: 2 Percent?
Online Media Daily, Larry Dobrow - Monday, March 1, 2004
Unilever put just 2 percent of its media dollars toward online advertisin ...
- No Vacancies: In A Transient Shelter Market, Met Home Team Isn't For Rent
MediaDailyNews, Larry Dobrow - Monday, March 1, 2004
Twelve years after its purchase by Hachette Filipacchi Media, Metropolitan Home ...
- Fledgling Internet Radio Sector Shows Promise
Online Media Daily, Larry Dobrow - Thursday, February 26, 2004
Internet radio vet Ken Dardis crunches data, says the sector is under-promote ...
- Interchange Bows Local Search Tool, Naturally
Online Media Daily, Larry Dobrow - Monday, February 23, 2004
Interchange Corp. is positioning its new local search platform as the fir ...
- Endless Vacation Experiences Endless Momentum, Pages, Circ. Rise Amid Travel Downturn
MediaDailyNews, Larry Dobrow - Monday, February 23, 2004
In the wake of 9/11, travel magazines haven't exactly had the easie ...
- Research Slams Researcher: Study Asserts Nielsen Is Making Latinos 'Invisible' On TV
MediaDailyNews, Larry Dobrow - Thursday, February 19, 2004
In the wake of a recent study alleging that Nielsen Media Resear ...
- Study: Email Newsletters Too Long, Too Frequent
Online Media Daily, Larry Dobrow - Wednesday, February 18, 2004
Email study finds consumers are growing more discerning about newsletters popping in ...
- New Router Hopes To Turn The Tide On Spam
Online Media Daily, Larry Dobrow - Tuesday, February 17, 2004
Philadelphia-based upstart TurnTide has a novel technological approach to spam: an anti-sp ...
- American Thunder Revs Up A NASCAR Print Marketplace
MediaDailyNews, Larry Dobrow - Sunday, February 15, 2004
During the buildup to Sunday's Daytona 500, it was difficult to mi ...
- Guerrillas In The Midst: Non-Trad Efforts Take Center Stage
MediaDailyNews, Larry Dobrow - Friday, February 13, 2004
With middle-of-the-mainstream brands like MTV and Tylenol pegged to participate, Thursday morning ...
- Searching For Growth: 'Paid' Players Must Look Local
Online Media Daily, Larry Dobrow - Thursday, February 12, 2004
A report issued Wednesday confirmed the obvious: that paid search advertising emerg ...
- Mag Lag Continues, Posts Eighth Consecutive Month Of Downward Ad Volume
MediaDailyNews, Larry Dobrow - Wednesday, February 11, 2004
The magazine business continued to tread water in January, with ad pag ...
- Mag Study Disproves Old Adage, Consumers No More Loyal With Old Age
MediaDailyNews, Larry Dobrow - Wednesday, February 11, 2004
Continuing its aggressive push to awaken marketers to the vitality of t ...
- BET Chief: What's Black And White And Not Spread All Over? Media Plans
MediaDailyNews, Larry Dobrow - Tuesday, February 10, 2004
Just days after announcing plans to conduct one of the most ambitio ...
- Online Cigar Mag Launches Amid Controversy
Online Media Daily, Larry Dobrow - Sunday, February 8, 2004
A new online cigar magazine is blowing smoke already, having found itse ...
- Magazine Spotlight: The Power Of Glory
MediaDailyNews, Larry Dobrow - Friday, February 6, 2004
Frances Cudjoe Waters is not your typical publisher so it should co ...
- New Ad Medium Hangs Out At The Mall
MediaDailyNews, Larry Dobrow - Thursday, February 5, 2004
Shopping centers may conjure images of meandering geriatrics and mall brats, b ...
- Consumers Diagnose DTC Ads, Prescribe More Print
MediaDailyNews, Larry Dobrow - Wednesday, February 4, 2004
Direct-to-consumer ads have become a major influence on consumer health care decision ...
- RadioShack Plays 'Advergame,' Courts Teen Boys
Online Media Daily, Larry Dobrow - Monday, February 2, 2004
The online phenomenon alternately referred to as advergaming and branded entertainment wi ...
- Verizon To Make Pages Even More Super, Slates Directory Overhaul
Online Media Daily, Larry Dobrow - Sunday, February 1, 2004
Believing that it is uniquely positioned to dominate local search on t ...
- Editor & Publisher Changes Edit So It Can Continue To Publish
MediaDailyNews, Larry Dobrow - Thursday, January 29, 2004
While Editor & Publisher may be a journalism institution, it's always be ...
- MarketWatch Claims A Targeting First: Combining Behavioral, Workplace User Data
Online Media Daily, Larry Dobrow - Wednesday, January 28, 2004
MarketWatch.com has inked an agreement to use Revenue Science's "Switched-On Audience Selec ...
- Taking Stock: Online Pubs Look To Manage Inventory, Boost Yield, Hold Up Rate Cards
Online Media Daily, Larry Dobrow - Tuesday, January 27, 2004
A group of top online publishers huddled Monday to rethink - ...
- Directories Reveal Yellow Streak, Decline Comment On False Ad Suit
MediaDailyNews, Larry Dobrow - Sunday, January 25, 2004
A day after Verizon Directories unveiled a lawsuit making false advertising clai ...
- New Pub Of Time Inc.'s Weekly Entertains A Broader Mandate
MediaDailyNews, Larry Dobrow - Friday, January 23, 2004
When word leaked out late last year that he had been tapp ...
- Web Becomes Healthier Choice, Consumers Go Online To Get Pharma Info Missing From TV
Online Media Daily, Larry Dobrow - Thursday, January 22, 2004
An ongoing study analyzing how consumers find pharmaceutical information has reached t ...
- Mags Post Third Consecutive Year Of Ad Page Decreases
MediaDailyNews, Larry Dobrow - Tuesday, January 20, 2004
Data released Tuesday by the Publishers Information Bureau (PIB) confirmed what h ...
- Top Mag Categories Boost Ad Pages, Financial, Travel Continue To Erode
MediaDailyNews, Larry Dobrow - Tuesday, January 20, 2004
Five of the 12 ad categories monitored by PIB saw ad pa ...
- Broadband Begets Video Content Demand, AtomFilms, Maven Networks Team To Fill It
Online Media Daily, Larry Dobrow - Tuesday, January 20, 2004
AtomFilms has tapped Maven Networks to supply ad-serving technology for what t ...
- Marketers: Broader Acceptance, Bigger Budgeting Plans For Interactive
Online Media Daily, Larry Dobrow - Sunday, January 18, 2004
The full array of digital marketing techniques - ranging from simple ema ...