- National Geographic
Magazine Rack, Larry Dobrow - Tuesday, February 21, 2006
I never thought I'd be reduced to mentioning the word "frisky" ...
- Sports Illustrated Swimsuit Issue
Magazine Rack, Larry Dobrow - Wednesday, February 15, 2006
I write for and about magazines for a living. Like I'm goi ...
- Play
Magazine Rack, Larry Dobrow - Tuesday, February 14, 2006
Some months ago, I received a press release touting gaming publications. Usi ...
- Guitar World Acoustic
Magazine Rack, Larry Dobrow - Thursday, February 9, 2006
There are precisely two prerequisites for being a Magazine Rack columnist: on ...
- Natural Health
Magazine Rack, Larry Dobrow - Tuesday, February 7, 2006
If my body is indeed a temple, I spent most of Sup ...
- Transit TV: A Really Mobile Medium
Media Magazine, Larry Dobrow - Thursday, January 26, 2006
In-bus programming and advertising have only recently begun to approach critical mas ...
- Best Life
Magazine Rack, Larry Dobrow - Thursday, February 2, 2006
Here's the thing: while Best Life might not break any new topic ...
- American Photo
Magazine Rack, Larry Dobrow - Wednesday, February 1, 2006
Let's say you're a niche publication. You've accepted that your mission ...
- Pregnancy
Magazine Rack, Larry Dobrow - Tuesday, January 31, 2006
Pregnancy does a fine job of steering pregnant women in the rig ...
- American Legacy
Magazine Rack, Larry Dobrow - Thursday, January 26, 2006
Precisely a year into my Magazine Rack tenure, I don't think I ...
- TV Guide
Magazine Rack, Larry Dobrow - Tuesday, January 24, 2006
I find myself faced with a terrible dilemma. On one hand, havi ...
- Maximum Fitness
Magazine Rack, Larry Dobrow - Thursday, January 19, 2006
Muscle mags intimidate me. The cleanly plucked torsos, the Giambi-esque bulging eyeball ...
- National Geographic Adventure
Magazine Rack, Larry Dobrow - Tuesday, January 17, 2006
Of all the mass-media megabrands out there, I don't see too ma ...
- Bon Appetit
Magazine Rack, Larry Dobrow - Thursday, January 12, 2006
I'm under the impression it can't be all that hard to cobb ...
- Playboy
Magazine Rack, Larry Dobrow - Tuesday, January 10, 2006
It used to be that one experienced a certain level of embarrassme ...
- Ode
Magazine Rack, Larry Dobrow - Thursday, January 5, 2006
In my experience, the BIG QUESTION cover line/story lead ranks among t ...
- Bicycling
Magazine Rack, Larry Dobrow - Tuesday, January 3, 2006
For those of you entering 2006 with the resolve to exercise mo ...
- More Than Just Talk
Media Magazine, Larry Dobrow - Thursday, January 26, 2006
Scarborough Research recently found that fans of talk radio and news sho ...
- Sly Fox Moves
Media Magazine, Larry Dobrow - Monday, April 17, 2006
The CW -- a mashup of UPN and WB, backed by C ...
- Texting to TV
Media Magazine, Larry Dobrow - Thursday, January 26, 2006
Viewers who checked out the Chicago CBS affiliate's broadcast of the LaSal ...
- The Mommy Track
Media Magazine, Larry Dobrow - Friday, September 22, 2006
For years, the notion that young males and only young males pl ...
- The Buzz Trackers
Media Magazine, Larry Dobrow - Wednesday, March 15, 2006
Bands and films may generate great buzz in online chat rooms a ...
- See-Through Marketing
Media Magazine, Larry Dobrow - Thursday, January 26, 2006
As proven by a recent headline in the satirical weekly
The Onion- An Electronic Citizen
Media Magazine, Larry Dobrow - Thursday, February 23, 2006
When Citizen Culture shifted from print to digital distribution a few mont ...
- Toast of the Town: Silver
OMMA Magazine, Larry Dobrow - Friday, December 29, 2006
Over the course of a conversation with Digitas' top executives, they toss ...
- MediaPost 2006 Online All Star: David Cohen
OMMA Magazine, Larry Dobrow - Thursday, September 21, 2006
David Cohen can thank digital media for many things -- including h ...
- Toast of the Town: Best Media Planning and Buying
OMMA Magazine, Larry Dobrow - Friday, December 29, 2006
Asked about the wildly creative online placements devised by his Universal McCa ...
- MediaPost 2006 Online All Star: Nick Pahade
OMMA Magazine, Larry Dobrow - Thursday, September 21, 2006
Nick Pahade's parents weren't happy. It was early 1996, and he'd ju ...
- Forecast: Heavy Branding
OMMA Magazine, Larry Dobrow - Tuesday, January 24, 2006
Call me a purist, but my conception of online and PC-based vid ...
- The Buzz Fuzz
OMMA Magazine, Larry Dobrow - Tuesday, January 24, 2006
Online buzz marketing practitioners owe it to potential campaign targets, not ...