- Promo Flames Out
OMMA Magazine, Larry Dobrow - Friday, May 26, 2006
It seemed like a good idea at the time. New Line Cine ...
- Adcandy Still Sweet?
OMMA Magazine, Larry Dobrow - Tuesday, March 21, 2006
Per Hoffman, founder and president of virtual agency Adcandy.com, wants to democrati ...
- iSee, youSee Web Radio
OMMA Magazine, Larry Dobrow - Friday, May 26, 2006
As terrestrial radio giants continue battling the pesky gnat that is satelli ...
- State of the Art
OMMA Magazine, Larry Dobrow - Tuesday, November 28, 2006
Ginny Cooper and Susan Simmons, the minds behind Cooper + Simmons Med ...
- Market Focus: Unscripted Coverage
OMMA Magazine, Larry Dobrow - Tuesday, April 18, 2006
When Ian Schafer left his post as vice president of new med ...
- Markets Focus: Missing the Boomer Market
OMMA Magazine, Larry Dobrow - Tuesday, February 21, 2006
Men 50 and older are Web-savvy, so what are marketers waiting ...
- Markets Focus: Cracking the Asian Conundrum
OMMA Magazine, Larry Dobrow - Friday, May 26, 2006
Few groups excite marketers more than young Asian-American males. There's one proble ...
- Markets Focus: Seniors Take to the Web
OMMA Magazine, Larry Dobrow - Tuesday, January 24, 2006
Marketing to seniors is worth the extra care it takes. ...
- Markets Focus: From Web to 60 in Two Clicks
OMMA Magazine, Larry Dobrow - Thursday, October 26, 2006
Asked to assess the current state of online marketing to women ag ...
- Markets Focus: Post-Graduate Women's Studies
OMMA Magazine, Larry Dobrow - Tuesday, March 21, 2006
Why are marketers missing the mark with this busy online audience? ...
- Markets Focus: Where the Guys Are
OMMA Magazine, Larry Dobrow - Thursday, August 24, 2006
When we last checked in with pundits about the state of onli ...
- Markets Focus: Time for Online Show and Tell
OMMA Magazine, Larry Dobrow - Thursday, July 20, 2006
If you're reading this story to get tips for an online back-to-scho ...
- Markets Focus: Is the Word Getting Out?
OMMA Magazine, Larry Dobrow - Tuesday, June 27, 2006
Marketing to gays and lesbians takes smarts and specificity. ...
- Markets Focus: On the Verge of a Breakthrough
OMMA Magazine, Larry Dobrow - Thursday, September 21, 2006
A perception exists among mainstream marketers that Hispanic teenage girls and you ...
- Markets Focus: Paging the Household CEO
OMMA Magazine, Larry Dobrow - Tuesday, November 28, 2006
Mothers are generally acknowledged as "CEOs of the household" by catchphrase-happy marketer ...