Larry Albus
Member since June 2009- Senior Consultant IEG
- 640 North LaSalle
- Chicago Illinois
- 60610 USA
Articles by Larry All articles by Larry
- You Can Measure Return On Sponsorship in
Marketing: Sports on
06/23/2009
Buyers of sports and other sponsorships must -- and can -- assess their partnerships based on actual outcomes rather than intermediate outputs. Instead of measuring the amount of time a sponsor's logo is visible, ROS measures how, if at all, the visibility impacts fan behavior.
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