- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a lett ...
- Google Ad Shows How Night King From 'Game Of Thrones' Uses Chromebook
Digital News Daily, Laurie Sullivan - Monday, October 22, 2018
The ad campaign's message is how the villains in George R.R. Mart ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty Programs
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 23, 2018
Consumers love your brand, but if the retailer doesn't have a cashba ...
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Oracle released technology on Monday that analyzes data based on past a ...
- Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
The analyst categorizes the $2 billion forecast as "conservative." The analysis ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 22, 2018
Factual and Ibotta discovered a method to combine location and purchase da ...
- Adidas Plays On 'Disappearing Cinema' In Instagram To Introduce Sneakers
Digital News Daily, Laurie Sullivan - Friday, October 19, 2018
Adidas Originals experimented with media this week to build a campaign ...
- In Search Of Free Speech
Performance Marketing Insider, Laurie Sullivan - Monday, October 22, 2018
Free speech accessed through a variety of media, including search engines, wi ...
- Google-Incubated AdLingo Puts Chatbots In Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 19, 2018
Google-supported AdLingo puts chatbots inside of display ads so brands can ha ...
- Google Adds 'Book,' 'Schedule' Button In Search For Some Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Google has expanded the ability to book or schedule appointments for so ...
- Apple's Content Filter Allows Terrorist Information To Surface In Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 19, 2018
Apple gives parents the option on iOS 12 to only let ki ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- Google Bundles Search In Europe To Keep Market Share
Performance Marketing Insider, Laurie Sullivan - Friday, October 19, 2018
Beginning later this month, it will cost Android manufacturers in Europe ...
- SurveyMonkey CMO: Search For The Perfect Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 18, 2018
SurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking abo ...
- Former Google Employee Damore Moves Lawsuit To Arbitration
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2018
James Damore, the former Google engineer whose firing caught the attention ...
- Thunder Secures $6M To Build Privacy Data-Tracking Technology
Digital News Daily, Laurie Sullivan - Wednesday, October 17, 2018
The funds are earmarked for research and development of technology to enab ...
- Google Makes AI Dominant In Niche Categories For Search
Performance Marketing Insider, Laurie Sullivan - Thursday, October 18, 2018
Brands running organic search strategies on Google should tailor the content ...
- Forrester Forecasts $151B In Online Holiday Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 17, 2018
The forecast -- which is up 14% compared with 2017 -- sugges ...
- Elite SEM Hires First CMO, Dalton Dorne Jumps From Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 17, 2018
Dalton Dorne brings 20 years of experience from top agencies such ...
- Holiday Calendar For Targeting Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 17, 2018
In 2017, Google searches for "Black Friday" saw the highest growth spi ...
- Sears Failed At Ecommerce, Excelled At Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
Unlike Amazon, Sears could not convince its aging high-value consumers to b ...
- Google Shopping Actions Signs On Best Buy, Nike, Sephora
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
The partnerships with Best Buy, Nike and Sephora, announced just prior ...
- Google Changes Android Licensing Terms In Europe Affecting Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
Google announced changes to its licensing model in Europe for its Andro ...
- Google CEO Pichai Talks About Search Engine In China
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2018
Google quickly went from denying a censored search engine for China ...
- Data Behind Where Web Searches Originate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2018
Rand Fishkin and Jumpshot pulled data to dispel several myths about compani ...
- NYU, Borrell Separately Analyze Political Media Spend Of Specific Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 16, 2018
Two different studies analyzed two sets of political ad data. The numbe ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA surve ...
- Sears Bankruptcy Filing Led By Eroding Online Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
The decline of paid-search click share for Sears should have warned exe ...
- Data Still Makes Ads Irrelevant, Consumers Say
Data & Programmatic Insider, Laurie Sullivan - Monday, October 15, 2018
Marketers still lack the skills to use data correctly, even when th ...
- Will Amazon's 'Shark Tank' Retail Site Move The Needle For Advertising?
Performance Marketing Insider, Laurie Sullivan - Monday, October 15, 2018
On Monday Amazon announced a retail partnership with reality show 'Shark Tank ...