- Epson Taps Adobe, Lets Data Tell The Story To Optimize Site
Performance Marketing Insider, Laurie Sullivan - Monday, September 10, 2018
Epson turned to Adobe to gain better data insights and discover patter ...
- Bing Search Ads Climb, Market Share Rises
Performance Marketing Insider, Laurie Sullivan - Friday, September 7, 2018
iProspect released a Paid Search Trends report for the second quarter ...
- Verizon Oath CEO Armstrong To Reportedly Step Away From Ailing Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 7, 2018
A shakeup in Verizon's ad division reportedly finds Oath CEO Tim Armstro ...
- Google Releases Data Search Engine In Pilot Program
Performance Marketing Insider, Laurie Sullivan - Thursday, September 6, 2018
Through the search engine, which publishers can add to based on specif ...
- Melvin Brewing Plays The Name Game And Wins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
What's in a name? Everything, according to Melvin Brewing founder Jeremy Toft ...
- Amazon Gaining On Google, But Overall Growth Plateaus
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 5, 2018
Data scheduled for release Thursday shows Amazon overtook Google in product searche ...
- Amazon Rebrands Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
With the rebranding of its Amazon Ad Platform, Amazon will make ...
- Innovation In Voice Search Top Of Mind For Marketers At Large Brands
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 5, 2018
Voice search continues to put pressure on marketers from larger brands ...
- Google Pushes Hard To Regulate Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Google began restricting third-party tech support service ads worldwide and plans ...
- RBC Survey: Strong Online Ad Growth Trends 'Largely Intact'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Overall, 86% of marketers spent part of their budget on paid searc ...
- Google A No Show At Senate Hearing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 5, 2018
Rather than participate in the congressional meeting on Wednesday at the Sena ...
- Marketers Struggle With Tying Data To AI Systems
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 4, 2018
Data supported by artificial intelligence has become an essential part of campaign ...
- Happy Anniversary, Google: Ties Link G To Amazon
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 4, 2018
Google got its start in 1996, when Stanford University graduate students Lar ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- Senator Targets Google, Asks FTC To Review Its Business Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 30, 2018
President Trump's economic adviser Larry Kudlow said the White House would investiga ...
- Google Doesn't Plan To Send CEO To Testify At Hearing
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 30, 2018
Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey have a agre ...
- Google Updates Permission Rights In Search Console
Performance Marketing Insider, Laurie Sullivan - Thursday, August 30, 2018
User management and collaboration updates are the features that seem to ...
- 'Trump' Ranks Poorly On Fox News In Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 30, 2018
CNN.com appears to have about twice the SEO visibility of FoxNews.com. Backlin ...
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Digital News Daily, Laurie Sullivan - Tuesday, August 28, 2018
Mobile-only ad company Kargo has announced the launch of its Programmatic Guarante ...
- Google Rolls Out Search Engine For Veterans
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 29, 2018
Google has rolled out a series of search tools to help form ...
- Attention Spans Are Growing
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 28, 2018
The research attempts to prove that business professionals are paying more attenti ...
- Bing's New Spotlight In Search May Force Publishers To Rethink News Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 27, 2018
News articles will appear in a carousel of the latest related headlin ...
- Google Introduces 'Ad Strength,' New Metric Measures Relevance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 27, 2018
The metric gives marketers a barometer to indicate whether the ad conte ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
Data & Programmatic Insider, Laurie Sullivan - Monday, August 27, 2018
PebblePost, which created programmatic direct mail, recently closed a $25 million seri ...
- Brands Still Allowing Ads To Serve On Unsafe Sites
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Four in 10 brands allow ads to serve on unsafe websites, a ...
- Amazon's Army Of Human Bots Use Twitter To Defend Work Ethics
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Amazon's warehouse FC Ambassadors tweet back at criticism of working conditions ...
- Hitwise Appoints Timur Yarnall To CEO, President
Digital News Daily, Laurie Sullivan - Monday, August 27, 2018
Hitwise, which provides data and insights to hundreds of marketers at compani ...
- 'Near Me' Searches Don't Need Keywords To Find Local Goods, Services
Performance Marketing Insider, Laurie Sullivan - Monday, August 27, 2018
About 69% of consumers use their smartphone to help them shop. So ...
- Marketers Must Rethink Mobile Search Content Served To Kids
Performance Marketing Insider, Laurie Sullivan - Friday, August 24, 2018
Ting's digital lifestyle survey provides insight into issues around kids' digital safe ...
- Google Deletes Dozens Of Accounts With Ties To Iran
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 23, 2018
Google on Thursday said it deleted more than fifty accounts with ti ...