- Wix Creates In-House Ad Agency With Gefen Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Cloud-based Israeli development platform and tools company Wix has acquired creative agen ...
- Google Introduces A New Look For Mobile Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 22, 2019
The changes will help guide users through the information in mobile sear ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
When a customer focuses and clicks specifically on one type of imag ...
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving si ...
- Rethinking Marketing: The AgeLab Dichotomy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challeng ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accura ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising att ...
- Are Brands Exiting An Era Of Search?
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2019
Search might be becoming an "old-school" marketing and advertising media, according ...
- Google Responds To Reports That It Logs Retail Purchase Receipts Sent To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
Privacy has become a new buzzword for Google CEO Sundar Pichai, b ...
- Page Load Times, Technology Are Major Ranking Factors In Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
The faster a page loads in a mobile browser, the higher ...
- Curalate Integrates Into Shoppable Ads On Google Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 20, 2019
Google search queries are "a desire to be inspired," said Apu Gupt ...
- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2019
Google has a list of everything I purchased online and offline dati ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
The Performance Planner identifies the best budget amount to spend for campaig ...
- Microsoft To Make Its AI Search Code Available To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
Microsoft has made one of the most advanced AI tools available ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- GoDaddy Integrates, Automates With Yelp
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2019
The integration now offers an automated tool and alert that allows busine ...
- Consumers, Publishers Struggling With Voice Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2019
Some 21% of those participating in a survey use voice search weekl ...
- Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Two visual ad formats will run across the YouTube home feed a ...
- Google Shopping Becomes Marketplace, Supported By Google Express
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Google Shopping will now provide consumers with a way to discover a ...
- Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier
Digital News Daily, Laurie Sullivan - Monday, May 13, 2019
Google on Monday announced a tool that will make it easier f ...
- Mother's Day Searches, Online Purchases Show Behavioral Trends
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 14, 2019
Some 78% of all Mother's Day-related purchases occurred between May 5 a ...
- Marketers Speak Out On Google Advertising As Marketing Live Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Google plans to announce several new products and features at Marketing Liv ...
- Adobe Adds Ecommerce Support For Amazon, Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 13, 2019
Adobe began building on its acquisition of Magento with several new integratio ...
- Criteo Hires Industry Expert To Focus On Retail Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2019
The notion of retail media supporting brand-funded ads on retail sites driv ...
- Google Former Programmatic Head To Lead iQuanti Paid Media
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2019
Lanka now leads iQuanti's analytics-driven paid-media practice and will oversee all pa ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2019
To say that Google's advertising and marketing technologies have become sophisticated ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads direct ...