- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- SMBs Ho-Hum On AI Vs. Automation
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
AI is being hyped as the magic tool to give SMBs ...
- Canada Rescinds Digital Services Tax
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Canada withdrew its digital services tax set to take effect Monday th ...
- Stock Platform Predicts GAI Growth, Use
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Stocklytics, a platform that provides insights for stock market analysis and investment ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- 3.know: Singularity's Marketing Paradox, A Conversation With Anders Indset
Media 3.0, Laurie Sullivan - Friday, June 27, 2025
Philosopher, investor and author Anders Indset often romanticizes about combining human bein ...
- Google Gives Publishers New Ways To Monetize Content In Google Ad Manager
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
Offerwall, a monetization tool for publishers and developers in Google Ad Manage ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- Holiday Media-Buying Strategies Will Look Different This Year
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
If advertisers want to connect with consumers this holiday season based ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Performance Marketing Insider, Laurie Sullivan - Thursday, June 26, 2025
The online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- AI Shopping Assistant Links Cashback Rewards Programs
MediaDailyNews, Laurie Sullivan - Wednesday, June 25, 2025
Consumers can interact with product suggestions from Gemini, Copilot, ChatGPT, Claude a ...
- When DeepMind Robotics Improve Performance Advertising In Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 25, 2025
Google DeepMind has released a Gemini Robotics AI model that can r ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- CMA Says Google Search, Ad Dominance Needs To Change
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
The Competition and Markets Authority is investigating Google under a new l ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Retail Media Networks Transition Into Commerce Collectives
Data & Programmatic Insider, Laurie Sullivan - Monday, June 23, 2025
Swiftly found a way to aggregate the collective power of independent a ...
- Complex Questions Produce More CO2 From Chatbots, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
The more an AI model thinks, the more carbon it emits, ...
- Instagram Flip-Flops On Privacy Controls For Search Engine Content
MediaDailyNews, Laurie Sullivan - Monday, June 23, 2025
A change in specific words in Instagram's privacy policy suggests indexing optio ...
- Art Of Personal Incentives In The AI Age
Performance Marketing Insider, Laurie Sullivan - Monday, June 23, 2025
Google began giving merchants a way to lure first-time shoppers to ma ...
- Google Faces 'Opinion' Setback From Brussels Regulator
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
Google faces a setback that could cost the company billions of dollar ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
Performance Marketing Insider, Laurie Sullivan - Friday, June 20, 2025
Behavioral differences identified in AI queries across Google AI Overviews vs. ChatG ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Google Explains, Expands Gemini Models
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Google has added general availability for 2.5 Flash and Pro and ...
- GAI And Agents Are Coming For Amazon Jobs
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Amazon uses generative AI in nearly every business it supports - fr ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...