- Google Equipping More School Buses With WiFi
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 3, 2018
Google recently announced it is equipping more rural school buses with Wi ...
- Global SEO, Paid-Search Challenges Increasing
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 3, 2018
The promise of the internet for B2C and B2B marketing has alwa ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Google Bans Crypto Mining Apps In Chrome Web Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Google will no longer accept extensions that mine cryptocurrency in the Chro ...
- More Car Ads Making Impressions Without Consumer Clicks
Data & Programmatic Insider, Laurie Sullivan - Monday, April 2, 2018
Some 76% of participants of a recent survey remember seeing an onli ...
- Google's And Other April Fool's Foolery, Fake News
Performance Marketing Insider, Laurie Sullivan - Monday, April 2, 2018
Google and brands jumped on board April Fool's Day to share so ...
- European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
The European Commission announced this week that UK-based companies and residents w ...
- LinkedIn Adds Video For Sponsored Content, Company Pages
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The offering gives companies the ability to promote a video and targ ...
- Microsoft Reorganizes: Puts Focus On Cloud, AI
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The focus will be on experiences and devices -- and cloud a ...
- What Happens When Consumers Stop Giving Up Data Willingly?
Performance Marketing Insider, Laurie Sullivan - Friday, March 30, 2018
Consumers have brought privacy rights to the table. A recent poll fin ...
- Paid Search, Shopping Campaign Media Buys Continue To Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
Tracking spend on paid search and shopping campaigns in Q1 2018, Merk ...
- 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
Digital News Daily, Laurie Sullivan - Wednesday, March 28, 2018
Flashtalking found a higher rejection rate for tracking cookies on mobile device ...
- Search Drives Conversions, Social Drives Website Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, March 29, 2018
Search engines like Google and Bing had the highest customer conversion rat ...
- Waze Launches Ads For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 28, 2018
Google introduced Waze Local on Wednesday. The navigation app now allows sma ...
- Google Searches, Facebook Brand Posts Show Two Sides Of Cambridge Analytica Scandal
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 28, 2018
Searches may reflect intent and the concerns of people looking for informati ...
- Bing 'Intelligent Search' Features Increase In Speed
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 27, 2018
Microsoft has announced an update to Intelligent Answers using Intel's field programmab ...
- Chinese Internet Brands Show Strength In BrandZ Ranking As U.S., China Debate Tariffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
As tariff discussions between the U.S. and China heat up, Kantar Millwa ...
- Google Starts Rolling Out Mobile-First Search Index
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
The migration to mobile-first indexing means Google will rely mainly on t ...
- Kantar: 'Invisible' Relationships Between Brand And Consumer
Data & Programmatic Insider, Laurie Sullivan - Monday, March 26, 2018
Connecting offline data with online data raises the bar when it com ...
- 'American Idol,' Frontier Airlines Give Travelers 'Golden Ticket To Hollywood'
MediaDailyNews, Laurie Sullivan - Monday, March 26, 2018
ABC's reality music show "American Idol" gave passengers on several Frontier Airlin ...
- The Google Breakup
Performance Marketing Insider, Laurie Sullivan - Monday, March 26, 2018
The European Union is considering whether breaking up Google based on antitru ...
- Disconnect Between Mobile Searches, Purchases Frustrates Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Some 48% of consumers participating in a recent survey agree or strong ...
- Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Publishers working with Google that target ads to European consumers will ga ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- Honda Dealership Uses Google 'To Move At The Speed Of The Customer'
Performance Marketing Insider, Laurie Sullivan - Friday, March 23, 2018
Paragon Honda, in partnership with its agency Team Velocity, collaborated with Goog ...
- Oath Takes Aggressive Steps Outlining GDPR Compliance
Digital News Daily, Laurie Sullivan - Wednesday, March 21, 2018
Oath on Wednesday became one of the first major advertising companies ...
- Google Search Taking A Backseat To YouTube?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 22, 2018
Using machine learning and linguistic algorithms to determine what gets the mo ...
- Blockchain Startup 'Media Protocol' Pitches Virtues Of 'Value-Based' Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 21, 2018
The startup uses blockchain technology to create direct, secure and transparent connectio ...
- Google Quietly Builds Blockchain Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 21, 2018
Google is working to build out a distributed digital ledger built ...
- Small Business Local Ad Dollars Move From Facebook To YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% vs. la ...