- Black Box Wines Feeds In-Store Data Into Programmatic Campaign
Digital News Daily, Laurie Sullivan - Friday, January 19, 2018
By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines pilot ...
- If Google Didn't Exist
Performance Marketing Insider, Laurie Sullivan - Monday, January 22, 2018
If Google's or Bing's search engine didn't exist to act as ...
- Google, Tencent Ink Patent Deal To Co-Develop Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 19, 2018
In a first for Google in China, Alphabet's subsidiary has signed ...
- IAB Releases DOOH Metrics Glossary
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2018
Making it easier for agencies and brands to evaluate, plan, and b ...
- All Aboard, Google Express Predictions
Performance Marketing Insider, Laurie Sullivan - Friday, January 19, 2018
The Google Express marketplace will become a major push for Google ...
- Google's Deadline Looms For Marketers To Address Symantec-Issued Security Certificates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 18, 2018
Google will begin to distrust Symantec-issued certificates in Chrome that were issu ...
- Apple, Google Buses Under Attack
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 18, 2018
Someone is shooting out the windows of buses that take Apple employe ...
- 56% Of Men More Likely To Purchase Clothing From Amazon
Performance Marketing Insider, Laurie Sullivan - Thursday, January 18, 2018
The study shows that 53% of women reported they were more like ...
- Organic Traffic Responsible For 65% Of iOS App Store Downloads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 17, 2018
Downloads in 2017 rose about 60% globally to 175 billion in t ...
- Google Teaches AI To Build AI For Beginners, Starts With Images
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 17, 2018
Teams at Google have begun to use artificial intelligence to develop ...
- Google Makes Mobile Page Speed A Ranking Factor In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 17, 2018
The Speed Update, as Google calls it, will affect pages that deliv ...
- Google To Expand Undersea Cable Project To Support $30B Cloud Infrastructure Worldwide
Digital News Daily, Laurie Sullivan - Tuesday, January 16, 2018
Alphabet-owned Google is scheduled to complete three underwater cables in 2019 ...
- Publishers, Don't Blame Web Traffic Decline On Facebook Algorithm Change
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 17, 2018
While direct and organic traffic from search results have remained largely stabl ...
- Impact Radius Appoints Former Professional Motocross Driver As First CMO
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 16, 2018
Impact Radius announced Tuesday the appointment of its first CMO. Scott Brazin ...
- Google Denies Report It's Relaunching Maps In China
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 16, 2018
After refusing to censor its services, Google pulled many of its servic ...
- Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
Digital News Daily, Laurie Sullivan - Monday, January 15, 2018
An ad quality report for publishers shows data leaks have become ...
- Microsoft's Technology Comprehends What It Reads Faster Than Humans
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 16, 2018
The technology allows computers to read information and summarize it within ...
- Google Removes Apps With Pornographic Malware-Infected Ads From Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 15, 2018
Google removed a series of game apps downloaded millions of times fr ...
- Google's Best Practices For AdWords Experiments
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 15, 2018
Google has put together a checklist of best practices for marketers wanti ...
- A New Challenge For Ad Targeting: GDPR Compliance
Data & Programmatic Insider, Laurie Sullivan - Monday, January 15, 2018
Is personal consumer data still a viable option to use for ...
- Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory Board
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Kochava introduced XCHNG technology to equip the digital advertising industry with ...
- Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Digital media spend will overtake offline media and marketing spend for t ...
- A Lack Of Understanding About AI Makes Consumers Uncomfortable
Performance Marketing Insider, Laurie Sullivan - Monday, January 15, 2018
About 32% of survey respondents are "very" willing to interact with ...
- Will Microsoft Take Cryptocurrency For Media Ad Buys?
Performance Marketing Insider, Laurie Sullivan - Friday, January 12, 2018
The company restored Bitcoin payments for its online store, but with t ...
- Performics Launches Amazon Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Developers at Performics have built an Amazon platform that now allows t ...
- Google Acquires Screen-To-Speaker Tech
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Redux, a Cambridge, UK startup, worked with Cambridge Design to develop t ...
- Pepsi Ties New Loyalty Program To Super Bowl Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 199 ...
- YouTube AI Puts Visitors On A Ride Of Recommendations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 11, 2018
Recommendations drive time spend on YouTube. Now they're driven by artificial intelligence. ...
- Google To Shutter Review Extensions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 11, 2018
Google Review extensions will stop serving up in AdWords this month a ...
- InMobi Acquires AerServ For $90 Million
Digital News Daily, Laurie Sullivan - Wednesday, January 10, 2018
The companies say the deal will establish the largest programmatic video platfo ...
