- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Just in time for the Super Bowl, Google's real-time trigger, available ...
- AdLedger Announces Members, First Initiative For Blockchain
Digital News Daily, Laurie Sullivan - Tuesday, January 30, 2018
The group on Tuesday announced a full list of agencies and compani ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compar ...
- ContentSquare Raises $42 Million In Funding Round, Plans To Expand In U.S.
Digital News Daily, Laurie Sullivan - Monday, January 29, 2018
Jonathan Cherki, chief executive officer at ContentSquare, on Monday announced the software-as-a-servi ...
- Wix Snubs TV Ads For Super Bowl LII As Consumer Behavior Changes
Digital News Daily, Laurie Sullivan - Tuesday, January 30, 2018
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avisha ...
- Search Keywords And Top-Ranking Publisher Sites In Q4 2017
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 30, 2018
Seasonal demand for news about sports influenced media publishers' ranking in ...
- People More Comfortable With Voice Search In Public Places
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 29, 2018
About 26% are likely or very likely to use voice commands wi ...
- Measuring Media Driving In-Store Foot Traffic In Multichannel Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2018
Marketers are just about there in having the ability to measure, ...
- Hackers Hijack Google DoubleClick Ads
Digital News Daily, Laurie Sullivan - Saturday, January 27, 2018
Malware infected Google's DoubleClick advertising service, as hackers hijacked ads and infus ...
- Amazon's Potential -- What The WSJ Didn't Say
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2018
eMarketer estimates that Google will report earnings on Thursday of $83.4 billi ...
- Google's Parent Alphabet Introduces Security Company Named Chronicle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 26, 2018
Chronicle CEO Stephen Gillett describes in a blog post how the compa ...
- Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 26, 2018
Needls will launch an advertising and marketing campaign to promote a self-servi ...
- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Wednesday, January 24, 2018
As one of the most successful global search agencies, Merkle is expandi ...
- Why And Where Costs Are Rising On Search Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2018
As costs per click continue to rise, Bing leads with a 2 ...
- Searchmetrics Sees Victory Over BrightEdge Patent Infringement Suit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
A California federal court judge recently ruled in favor of the defenda ...
- Advertisers See Cost For Mobile Clicks Rise Steadily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
The cost per click for mobile campaigns rose 25%, compared with t ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- Google Stuck In 'Me-Too' Innovation Mode, Says Long-Time Engineer
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2018
Long-time Google engineer Steve Yegge is leaving the company. He says Goog ...
- Google Gives Publishers Option To Relinquish Control Of Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 24, 2018
Publishers that want to run Google AdSense native in-feed ads on the ...
- What Google Chrome's Ad Block Feature Will Block
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 24, 2018
The latest version of Google Chrome with autoplay and ad blocker beca ...
- Inaccurate Data Still Holding Back Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2018
The biggest mistake companies make is not factoring in the cost ...
- DuckDuckGo Silences Browser Tracking, Moves Beyond Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 23, 2018
The DuckDuckGo browser extension and mobile app will now show searchers wh ...
- Google Audiobooks To Compete With Amazon, Gains Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 23, 2018
The books, offered through Google Play and on devices like Google Assista ...
- Google Educates Marketers In Universal App Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 23, 2018
Google Best Practices will launch an interactive education program for Universal A ...
- Bing Hotel Ads Rolls Out With Partner Koddi
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2018
The ad platform will launch as a pay-per-click campaign, similar to Shoppi ...
- Google Search Visibility Of Social Falls, Video Rises
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 22, 2018
U.S. social media sites fared poorly in visibility on Google's search engi ...
- ITWP, AKQA, P&G, L'Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 22, 2018
ITWP, parent holding company of Toluna and Harris Interactive Europe, has creat ...
- Nuances Of Damore Vs. Google And Private Sector Free Speech
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 22, 2018
People, no doubt, will pay close attention to the alleged political discrimination lawsu ...
- Google Expands AI Projects In France
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 22, 2018
Google plans to open four local Hubs in France, run by ...
- Blockchain 101 For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2018
"Blockchain, much like the internet in the late to mid-1990s, isn't ...
