• by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2018

Moz -- which Rand Fishkin and Gillian Muessig founded in 2004 as a marketing analytics software subscription service that turned into a SEO software development company in 2008 -- has always been hot on analytics.

So it's no surprise that under Moz CEO Sarah Bird the company announced the acquisition of STAT Search Analytics in a joint video blog post with STAT CEO Rob Bucci, who remains as vice president of research and development. Moz plans to retain and expand the STAT team in Vancouver to focus more on SEO for enterprises.

With the acquisition of STAT, the portfolio of the combined companies will include eBay, Alaska Airlines and Trivago, among others.

It’s really all about the data and analytics. Vancouver-based STAT Search Analytics focuses on rank tracking and search engine result page analytics for enterprises and digital agencies -- an area that Moz plans to expand into in 2019, according to the company. In fact, Moz expects to unveil new integrated solutions for enterprises next year.

In the first half of 2018, Moz increased new enterprise business by nearly 40% with the addition of one of the largest insurance providers in the country, as well as an unnamed multinational restaurant chain.

Moz and STAT believe that combining technology from the two companies give marketers high-quality actionable data and insights through keyword and link research tools, as well as daily ranking and SERP analytics.

"Joining together puts us in a stronger position to build the future both faster and better than before, and create search solutions that will change the industry," Bucci stated in a joint release.