- Recapping Trends, Tactics In 2013
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 19, 2013
Marketing Sherpa has published a series of articles that highlights trends a ...
- Facebook Ads Show Higher Return On Ad Spend During Holidays
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Marketers have begun to reap higher returns from the amount spent ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target Audiences
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Visual IQ, which supports analytics and attribution modeling to understand how med ...
- Forrester Releases Social Advertising Wave Report
SearchBlog, Laurie Sullivan - Thursday, December 19, 2013
Remember when search marketing companies first began to delve into services supporti ...
- What The World Googled In 2013
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2013
Boston Marathon, government shutdown, and MTV Video Music Awards were the most-search ...
- With The Blink Of An Eye
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2013
A Google Glass update on Google+ explains how wearers can now bli ...
- Microsoft Waiting Until 2014 To Name CEO
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2013
Microsoft has had only two CEOs in the 38-year history of t ...
- What You Missed At MediaPost's Search Insider Summit
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2013
Erik Ford did a good job recapping the winter MediaPost Search Insid ...
- How Marketers Will Use Data In 2014
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 18, 2013
I pulled some data-related prophecies to share with you, but here's ...
- Forevermark To Launch YouTube Multichannel Ad Campaign
Online Media Daily, Laurie Sullivan - Tuesday, December 17, 2013
Forevermark will become the first luxury brand to run a YouTube masthe ...
- IDC Predicts Changing CMO Role
SearchBlog, Laurie Sullivan - Wednesday, December 18, 2013
Marketers will transform marketing departments from cost centers to revenue-generating business uni ...
- Cook, Mayer, Schmidt To Meet With President Obama
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 17, 2013
Apple's Tim Cook, Yahoo's Marissa Mayer, Dropbox's Drew Houston, and Google's Er ...
- Facebook Becomes Google's Most U.K. Searched-On Keyword
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 17, 2013
Shopping sites like Amazon and eBay became popular search terms in t ...
- Google, Facebook Move To Control Internet Backbone
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 17, 2013
The Wall Street Journal reports that Facebook, Google, Amazon and Microsoft ha ...
- Yahoo Acquires Content Management Co. PeerCDN
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 17, 2013
Yahoo has added another company to its coffer. This time a conte ...
- Google Acquires Boston Dynamics, Adds To Robotics Strength
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Google has acquired military robotics maker Boston Dynamics, but it's one ...
- 33% Of Paid-Search Clicks Coming From Mobile Devices
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
U.S. advertisers have already spent nearly 50% more on paid-search ads ...
- Smartphones Search For The 'Got To Havvit' Items, But What If They Go Out Of Stock?
SearchBlog, Laurie Sullivan - Tuesday, December 17, 2013
Marketers have found that smartphones are the consumer's link from the digit ...
- Bing Engineer With Experience In Wearable Computing Defects To Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 16, 2013
A Microsoft engineer and software designer working on Bing features has le ...
- Google Dances Around Android Privacy Controls
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 16, 2013
A backlash continues against Google after experts discovered the company eliminated priva ...
- Mobile Search Ad Spend Continues To Rise
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 16, 2013
Mobile search advertising will rise 118.8% in 2013; mobile banner ad spendi ...
- Google Ventures Shares 2013 Investment Info
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 16, 2013
Google Ventures made 75 new investments this year and supported nine compa ...
- Google Eyes Chip Manufacturing, Big Impact On Digital, Data
Online Media Daily, Laurie Sullivan - Friday, December 13, 2013
Google is contemplating designing its own server chips, based on the A ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- Email Marketing Will Fail If Brands Can't Get The Rest Of The Process Working Correctly
SearchBlog, Laurie Sullivan - Monday, December 16, 2013
Brand-name inclusion in shipping confirmation emails produced a 7% increase in uniq ...
- Paid Search For Branding
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Google started a mantra suggesting that brands use paid-search ads to rai ...
- How To Measure Interaction With Apps
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Adam Singer, Google's analytics advocate, walks through some important metrics to wat ...
- Broader Match Targeting For Twitter
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Search marketers know brand match targeting well. Now Twitter offers the featur ...
- Google Picks Judges For AdMob Student App Panel
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Google announced the judging panel for The AdMob Student App Challenge. T ...
- Google Display Network Adds Viewability As Buying Option
Online Media Daily, Laurie Sullivan - Thursday, December 12, 2013
Brands waste millions of dollars buying online ads that site visitors nev ...