- Google, Microsoft, OpenAI, Others Launch Coalition For Secure AI
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
Major tech companies have formed an industry group intended to enhance securi ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- Menlo Ventures Forms $100M AI Fund, Takes Page From 2008 Apple Deal
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Anthropic's Claude AI models will help one of the company's investors ...
- Google Tightens AdSense Policies Reshaping Rules For Ad Placement
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Google will replace the Ads on its dynamic content policy with "A ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Microsoft Updates Plans For Performance Max
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2024
Microsoft execs at a recent online meeting with brands spoke about ...
- Apple Strikes Deal With Taboola To Power Native Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Taboola confirmed on Tuesday that the company struck an agreement with App ...
- Google Amps Up Partnerships With Women's Sports
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Google's effort to support women's sports led to partnerships with the Women ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Yandex Split Final, Russian Assets Sold In $5.4B Deal
MediaDailyNews, Laurie Sullivan - Monday, July 15, 2024
Four businesses focused on AI for cloud services, data labeling, self-driving ca ...
- Take Me To The Moon: Tripadvisor, Astronaut Debut Space Channel
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Tripadvisor's creative and content studio Wanderlab on Tuesday will launch Destination: Spac ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- OpenAI Search Is Coming, 'The Atlantic' CEO Says
MediaDailyNews, Laurie Sullivan - Friday, July 12, 2024
"They have not launched the search product, but they have said th ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Ad Biz Spurred By Trump Assassination Attempt
MediaDailyNews, Laurie Sullivan - Monday, July 15, 2024
The changes mostly affected social-media platforms, but also prompted President Biden ...
- Meta Event Coverage Stats Compare Browser And Server Data
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2024
Advertisers using Meta's conversions API can access insights into event data transactio ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Amazon Seeks More AI Updates Like Rufus To Outpace Competitors
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2024
Have you met Amazon Rufus, an AI shopping assistant now available ...
- Google's Antitrust Trial Witness List Filled With Top Ad Execs
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
The Department of Justice has published a witness list for Google's antitru ...
- Angi Co-Founder Returns To Spotlight In Ad Campaign
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Didit Executive Chairman Kevin Lee called Angie Hicks' return to the spotlig ...
- Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2024
Each percentage point of search market share - valued at $1.2 billi ...
- Etsy Campaign, Policy Changes Take Company Back To Its Artisan Roots
MediaDailyNews, Laurie Sullivan - Tuesday, July 9, 2024
Etsy launched an ad campaign Tuesday, along with changes to its polici ...
- Brandtech Mobile Shop Unveils AI Offering, New Leadership
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobi ...
- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- Why Google Just Made The Most Detailed Map Of The Human Brain
Media 3.0, Laurie Sullivan - Tuesday, July 9, 2024
Knowing how the brain works can become a Holy Grail for ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- Microsoft China Staff Required To Drop Android Phones, Use iPhones For Work
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Microsoft reportedly will require its China-based staff to only use iPhones f ...