- Perplexity Referrals To Brand Sites Growing, Data Shows
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 3, 2024
The analysis showing nearly 40% growth in referrals from AI-driven "ask" engi ...
- Google Advances Weather Forecasts, Citing Generative AI
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
Google researchers say they have developed a way to integrate generative ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Google To Destroy Incognito Browsing Data
Performance Marketing Insider, Laurie Sullivan - Monday, April 1, 2024
Google will destroy data from millions of users' web-browsing histories as pa ...
- Amazon, Google, Microsoft Infuse AI Startups With Cash
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
New Street Research estimates generative AI will represent 21% of Amazon W ...
- Microsoft Solution For Chatbot Trickery
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...
- Pinterest Shares Ranking Secrets As It Shifts Signals
Performance Marketing Insider, Laurie Sullivan - Friday, March 29, 2024
Encouraging other companies to do the same, Pinterest released insights on h ...
- Marissa Mayer Capitalizes On Mundane To Drive AI Photo-Sharing App
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Demonstrating how AI can benefit all types of businesses, former Google ex ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Experian, InfoSum Introduce Cleanrooms For Automotive
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds f ...
- Internet Users Want Sustainability Standards For Digital Ads
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
The Acceptable Ads Committee is calling for the ad industry to rai ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
With a push into AI, would Microsoft rebrand Bing to Copilot? Mikha ...
- LLM Advanced Reasoning Let Google Quickly Suspend 12.7M Ad Accounts
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 27, 2024
Google engineered a way of using generative artificial intelligence and large langua ...
- Clinch Becomes First Ad Server To Integrate Privacy Identity
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
Clinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For Violations
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
The European Union, which is testing a new digital law, recently announc ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2024
Waste in programmatic is an opportunity to take the competitive advantage, explai ...
- O'Leary's Plan To Buy TikTok Would Likely Not Include The Algorithms
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
The plan is to raise $30 to $40 billion just for t ...
- Apple In Talks With Baidu, Showing Need For AI Assistance
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
Apple is talking with Baidu execs about the use of its generati ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- When Cheq CEO Sat Down With X's Elon Musk
Performance Marketing Insider, Laurie Sullivan - Monday, March 25, 2024
It took months and a reference from Israel's Prime Minister for Ch ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Reddit Takes 'Snoo' Public As Stock Pops At Open
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
A video conveys what Reddit says are the brand's four traits: delightful ...
- Deloitte Digital's Secret GAI Branding Tool - Here's How I Tested It
Performance Marketing Insider, Laurie Sullivan - Friday, March 22, 2024
Deloitte Digital will unveil something most companies have been hesitant to shar ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...