- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- Microsoft GAI's Power Move
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 13, 2023
Generative AI will allow companies to build highly personalized consumer profiles wi ...
- Is Vegas Becoming The Media 3.0 Epicenter?
Media 3.0, Laurie Sullivan - Tuesday, December 12, 2023
It seems Las Vegas wants to become the media center of t ...
- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- U.S. Debates Data Policy To Fix The Global Internet
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
The White House will hold a series of sessions to determine ...
- Google Loses To Epic Games In Antitrust Suit
MediaDailyNews, Laurie Sullivan - Tuesday, December 12, 2023
Epic Games had accused Google of suppressing competition in the Android a ...
- Ecommerce Numbers Rise - Thank Marketplaces
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- X's Grok Launches As Rival To OpenAI ChatGPT, Google Bard
MediaDailyNews, Laurie Sullivan - Friday, December 8, 2023
Elon Musk's chatbot, Grok, incorporates real-time data from X into responses fr ...
- Ad Budgets: Questions We Asked Google In 2023
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- Google Rethinks Ad Policies For Cryptocurrencies
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Google has updated its Cryptocurrencies and related products policy to provide guidan ...
- Digital Marketing Salaries In U.S. Average $86.9K
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
NP Digital found that digital marketing professionals from the U.S. had ...
- How Brands Will Create Content In 2024
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- Lady 'Badass' Returns In Creative Campaign With AI For Lawyers
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
Lady Justice, aka Lady J, has returned in a campaign to promo ...
- Google's Most Advanced AI Coming To Search, Cloud And More
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
Google Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
TikTok has had difficulty moderating deepfake videos of Hamas victims as bran ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Microsoft Deep Search Analyzes Complex Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 5, 2023
Microsoft on Tuesday announced an optional generative AI feature intended to he ...
- Google Delays Launch Of Gemini
Data & Programmatic Insider, Laurie Sullivan - Monday, December 4, 2023
Gemini has been described as a next-generation AI, multimodal model that c ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Reddit Turns Conversations Into Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
Reddit is adding two advertising units as the company prepares for ...
- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
X has a new ad strategy -- to support small and medium-siz ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- Apple Encourages Audio Deepfakes To Ensure A User's 'Voice Is Never Lost'
Performance Marketing Insider, Laurie Sullivan - Monday, December 4, 2023
An Apple feature on the iPhone allows users to create a voi ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
