- Google Search Sees Revenue Gains As It Integrates AI
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Google CEO Sundar Pichai said generative AI will fold into search a ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- Google, Microsoft Mention AI More Than 100 Times On Earnings Calls
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2024
Margin improvements were a focus as Google and Microsoft independently spoke abo ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Built For The Media-Buying Executive
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- How Much Do Amazon, Google, Microsoft Spend And Earn From AI?
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2024
With earnings seasons getting underway, analysts are pushing to give investors mo ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Google Cloud Gives 'Supercomputer' An AI Boost
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Hugging Face, an AI and machine-learning repository, has partnered with Google Clo ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- eBay Stock Trades A Smidge Higher After Cutting 1,000 Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
eBay CEO Jamie Iannone announced in a company letter that it wou ...
- Google Cancels Contract With Search Quality Rating And AI Data Company
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
Google has terminated its contract with data company Appen, which helped Goog ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Alphabet's Moonshot X Lab Cuts Staff In A Push To Secure Investments
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
Alphabet will adopt a new structure for its X division, an R& ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- Facebook Users Are Monitored By Thousands Of Companies To Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2024
LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provide ...
- OpenAI Looks To Build Its Own Chips -- And Why That Matters
MediaDailyNews, Laurie Sullivan - Friday, January 19, 2024
OpenAI CEO Sam Altman wants to address the semiconductor chip shortage ...
- Brands Have A Problem Being Loyal To Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Google CEO Pichai Says Layoffs Not Complete
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
Google CEO Sundar Pichai said more layoffs are coming - after layi ...
- Predictions For Future Google Performance And Monetization Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, January 19, 2024
What will Google look like in 2050? SEO experts at content performan ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Google To Tweak Online Search Results To Comply With EU Rules
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google plans to slightly change online search results to give comparison sit ...