- YouTube Develops Synthetic Audio ID Tech
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2024
YouTube is working on AI tools that advance detection of AI-generated voic ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- AI-Generated Fake Reviews Found Across App Stores
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
AI has been used to create fake reviews in app stores, accordi ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Apple Job Cuts In Digital Services Make Room For Startups
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Apple is reportedly laying off around 100 employees across books and ne ...
- Google Relaunches Feature Enabling Users To Create AI-Generated People
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
The company stopped allowing users to generate people after the AI mod ...
- Yelp Sues Google Over Self-Preferencing Reviews
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Yelp filed an antitrust lawsuit against Google on Wednesday, alleging self-preferencing ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2024
The startup Likewise customizes newsletters based on consumers, support from AI a ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Google Gets Another Third-Party AI Brand Safety, Suitability Support
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- Alphabet's Worth Without Google Search
MediaDailyNews, Laurie Sullivan - Monday, August 26, 2024
TD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Zuckerberg Regrets Bowing To Biden Admin Pressure To Censor, Demote Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2024
Platforms walk a fine line when it comes to censoring content. Disinformati ...
- Digitas And Vox Media: Is What You're Seeing Real?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 26, 2024
Skepticism is rising among consumers, with 81% questioning whether what they s ...
- The Shiny New Risk Advertisers Have Begun Disclosing
Media 3.0, Laurie Sullivan - Monday, August 26, 2024
A new financial "risk" has begun showing up in the SEC filin ...
- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Microsoft Confirms Release Of Recall AI Search Feature To Testers In October
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Microsoft's controversial Recall AI service takes screenshots of activity on Windows r ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...
- How Complex Reasoning In Search Will Improve Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2024
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wan ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...