- AI-Altered Harris Ad Should Worry Both Parties
MediaDailyNews, Laurie Sullivan - Monday, July 29, 2024
A YouTuber better known online as Mr. Reagan created a video paro ...
- Google 'Dear Sydney' Olympics Ad Should Have Asked, 'Then What Happened?'
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2024
Generative AI has been taking a lot of heat lately for wh ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- Apple Intelligence Reportedly Delayed
MediaDailyNews, Laurie Sullivan - Sunday, July 28, 2024
Apple reportedly will begin rolling out the product in software updates ...
- How One Ad, Data Expert Intends To Change Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, July 29, 2024
AI-supported incrementality will become a bigger focus for retail media, but th ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- OpenAI Tests Search Prototype, Plans ChatGPT Integration
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
New OpenAI search features that reply to queries with timely information a ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- Microsoft Retrains AI-Based Search, Accommodates Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Microsoft has made important changes as it transitions to AI-supported search ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Microsoft Blocked From Reddit Content, Declined To Play By Rules
Performance Marketing Insider, Laurie Sullivan - Thursday, July 25, 2024
Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing a ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- Alphabet Takes In $64.6B In Q2 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
"We delivered revenues of $85 billion, up 14% year-on-year driven by Sear ...
- Google's Weather Ad-Choice Simulator
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2024
Could pulling apart data's black box to layer in information from ...
- Is Alphabet Adjusting To Google As Its Biggest Competitor?
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Alphabet will release earnings Tuesday, and advertisers will be listening for informati ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To Relief
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Some ad execs were relieved to learn that Google's approach to third-par ...
- Google's Tumultuous Two Days
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 23, 2024
Regulatory scrutiny of several planned decisions that Google had in the wor ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2024
Deals with the NFL, NBA, MLB, NASCAR and PGA Tour will bri ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- Google, Microsoft, OpenAI, Others Launch Coalition For Secure AI
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
Major tech companies have formed an industry group intended to enhance securi ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- Menlo Ventures Forms $100M AI Fund, Takes Page From 2008 Apple Deal
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Anthropic's Claude AI models will help one of the company's investors ...
- Google Tightens AdSense Policies Reshaping Rules For Ad Placement
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Google will replace the Ads on its dynamic content policy with "A ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...