- Marketers Taking Cautious Approach With Online Media
Online Media Daily, Laurie Sullivan - Wednesday, September 10, 2008
As budgets continues to tighten, marketers are resisting industry hype about emergi ...
- Marketers Approach New Media With Caution
Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2008
An understanding of the target market, and not arbitrarily choosing an emergi ...
- Dairy Council, NFL Team For Healthy Kids Kick-off
Marketing Daily, Laurie Sullivan - Monday, September 8, 2008
The five-year commitment, at a combined price of $250 million, aims ...
- Pioneer Plays Up Sights, Sounds In New Ads
Marketing Daily, Laurie Sullivan - Friday, September 5, 2008
The ads aim to change Pioneer's image from a tech company th ...
- Alltel Dangles Barry Sanders At Tailgate Parties
Marketing Daily, Laurie Sullivan - Thursday, September 4, 2008
Alltel plans to use existing television spots to promote the sweepstakes schedul ...
- Alltel's Latest Mouthpiece: NFL Legend Sanders
Online Media Daily, Laurie Sullivan - Thursday, September 4, 2008
Alltel Wireless is giving football fans the chance to hang out wi ...
- Disney, MySpace Launch 'High School Musical' Contest
Marketing Daily, Laurie Sullivan - Wednesday, September 3, 2008
"We also bring out an inner Wildcat pride," says Angela Courtin, MySpa ...
- MySpace, Disney Launch 'High School Musical' Contest
Online Media Daily, Laurie Sullivan - Wednesday, September 3, 2008
News Corp.'s MySpace and Walt Disney Studios Motion Pictures have teamed ...
- AT&T Kicks Off 'Player Of The Week' Campaign
Marketing Daily, Laurie Sullivan - Tuesday, September 2, 2008
The college football marketing effort invites fans to vote for their favorite ...
- AT&T Kicks Off 'Player Of The Week' Campaign
Online Media Daily, Laurie Sullivan - Tuesday, September 2, 2008
AT&T kicks off the 2008 All-America Player of the Week college footba ...
- Sony Recycles Ads To Make Point About E-Waste
Marketing Daily, Laurie Sullivan - Friday, August 29, 2008
"We realize e-waste has become a big barrier to recycling because ma ...
- Samsung's Campaign Focuses On Football Fans
Marketing Daily, Laurie Sullivan - Thursday, August 28, 2008
Says Peggy Ang, Samsung Electronics America vice president of marketing, "We reali ...
- GE Ads Show How To Lighten The Laundry Load
Marketing Daily, Laurie Sullivan - Wednesday, August 27, 2008
Marketing and advertising will promote several innovative technologies built into the ...
- Alltel Bows Next Chapter In Chad Saga
Marketing Daily, Laurie Sullivan - Monday, August 25, 2008
Alltel's quirky brand characters--Chad and the sales guys from T-Mobile, Sprint Nexte ...
- Electronics Coalition Targets Samsung For Use Of Toxic Metals
Marketing Daily, Laurie Sullivan - Friday, August 22, 2008
The Electronics TakeBack Coalition has launched a marketing campaign attacking Samsung f ...
- Back-To-School Retailers Embrace Web 2.0
Marketing Daily, Laurie Sullivan - Thursday, August 21, 2008
Retailers have gone beyond experimenting with Web 2.0 technologies to using th ...
- Best Buy Launches First 'Mobile' Effort
Marketing Daily, Laurie Sullivan - Wednesday, August 20, 2008
Best Buy plans to reach out to consumers through its first marketi ...
- Levi's Invites Consumers To 'Unbutton' Artists
Marketing Daily, Laurie Sullivan - Tuesday, August 19, 2008
Levi's puts the focus on the 501 brand in its latest "Li ...
- Microsoft Turns Virtual Concept Into Reality At Sheraton
Marketing Daily, Laurie Sullivan - Monday, August 18, 2008
[Technology] "It's built to allow a brand like Sheraton to feature loc ...
- Kodak Goes Live At Olympics
MediaDailyNews, Laurie Sullivan - Monday, August 18, 2008
Tom Hoehn, who spearheads Kodak's brand communications and new media efforts fr ...
- Kodak: Live From 2008 Beijing Olympics
Marketing Daily, Laurie Sullivan - Friday, August 15, 2008
[Electronics] Tom Hoehn, who from Beijing spearheads Kodak's brand communications and n ...
- AT&T Uses Grassroots To Sell Seniors On Cell Phones
Marketing Daily, Laurie Sullivan - Thursday, August 14, 2008
[Telecom] Don't bother looking for television or print ads. Nor will consume ...
- Retail Is Top Investor In Interactive Marketing - For Now
Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2008
[Research] The sector comes in second behind travel, the largest spender ...
- Intuit Jingles All The Way From Software To Heartstrings
Marketing Daily, Laurie Sullivan - Tuesday, August 12, 2008
[Technology] A digital content marketing firm built a campaign around fictitious mus ...
- Ad Spend For Online Looks Rosy Despite Some Downturn
Marketing Daily, Laurie Sullivan - Monday, August 11, 2008
[Research] Investors are most concerned about specific sectors cited in the rece ...
- Bernstein: Online Ad Revenue To Grow
Online Media Daily, Laurie Sullivan - Monday, August 11, 2008
The automotive, finance, telecom and travel industries have decreased spending for advertisin ...
- Nokia Readies Campaign To Promote Unique Movie
Marketing Daily, Laurie Sullivan - Friday, August 8, 2008
[Telecom] Marketing plans for the movie premiere have not been finalized, b ...
- Sprint Posts Loss Again, Foresees Even More Defections
Marketing Daily, Laurie Sullivan - Thursday, August 7, 2008
[Telecom] "Sprint says the Samsung Instinct is doing well, but it appea ...
- Paramount Pix Stix Ads In Vid Game To Promo Flix
Marketing Daily, Laurie Sullivan - Wednesday, August 6, 2008
[Entertainment] The scavenger hunt in "Tom Clancy's Rainbow Six: Vegas 2," publish ...
- AT&T Touts Its Globalness As Olympics Fever Rises
Marketing Daily, Laurie Sullivan - Tuesday, August 5, 2008
[Telecom] "We want to drive awareness about our attractive international rates a ...