- Wix Gets Cash Infusion, Intros New Technology
Online Media Daily, Laurie Sullivan - Monday, October 13, 2008
Amid chaos in the U.S. financial markets, Wix will announce today th ...
- SEO Basic Q&A
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2008
Lee Odden posts a Q&A on two SEO topics, noting that the ...
- Comparing Search To Fly Fishing
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2008
"There's a lot of similarity between fly fishing and search engine advertising ...
- Guide To Keyword Research
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2008
Stoney deGeyter has put together a series on keyword research to gui ...
- Marketers May Not Recognize Click Fraud
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2008
Research released this week on click fraud from Ben Edelman, attorney a ...
- NetShelter Prepares Launch Of Tech Gift Guide Site
Online Media Daily, Laurie Sullivan - Friday, October 10, 2008
NetShelterTechnology Media has built a holiday shopping guide wrapped in an advertisi ...
- Search Will Ride Out Storm During Downturn
Online Media Daily, Laurie Sullivan - Wednesday, October 8, 2008
Despite economic woes rattling nerves about ad budgets, experts expect search advertisi ...
- BT Crash Takes Adzilla Down With It
Online Media Daily, Laurie Sullivan - Wednesday, October 8, 2008
Adzilla.com has become the latest casualty in the behavioral targeting meltdown, wi ...
- Adap.tv Shrinks TV Spots Into Pre-Rolls
Online Media Daily, Laurie Sullivan - Tuesday, October 7, 2008
Publishers looking to nix the 30-second pre-rolls for a few-second online vid ...
- Jivox Aims To 'Harness The Power Of The Web'
Online Media Daily, Laurie Sullivan - Tuesday, October 7, 2008
Video advertising company Jivox has begun developing an online platform that bundl ...
- AT&T Reaches Through 3D Web Site To Grab Consumers
Marketing Daily, Laurie Sullivan - Friday, October 3, 2008
AT&T spokeswoman Alexandra Trask says consumers like to touch and feel thin ...
- AT&T Reaches Through 3D Web Site To Grab Consumers
Online Media Daily, Laurie Sullivan - Monday, October 6, 2008
AT&T has brought the familiar feel of virtual worlds Club Penguin, Gai ...
- Verizon Doubles Cell Service At Vice Presidential Debates
Marketing Daily, Laurie Sullivan - Thursday, October 2, 2008
"Obama sent out a text message to supporters letting them know h ...
- AT&T U-verse, Verizon FiOS Lead in Customer Satisfaction
Marketing Daily, Laurie Sullivan - Wednesday, October 1, 2008
Consumer satisfaction for picture clarity and programming exceeds expectations, J.D. Power a ...
- CMO Ranks Home Depot Tops In Customer Experience
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
"The customer experience doesn't end with each individual piece, whether the w ...
- Cisco Bows 'Digital Cribs' To Showcase Networks
Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2008
Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach ...
- New Xbox Effort Seeks To Change Hardware's Image
Marketing Daily, Laurie Sullivan - Monday, September 29, 2008
Microsoft executives have been talking up the box's expanded movie and ...
- Apple Nano Spots Seek To Put Color Back In Sales
Marketing Daily, Laurie Sullivan - Friday, September 26, 2008
Apple communicates well with its target audience by tapping an unmet ne ...
- Paramount Launches Mobile Campaign For 'Eagle Eye'
Marketing Daily, Laurie Sullivan - Thursday, September 25, 2008
It simulates the movie's plot using mobile phones. The viral piece entic ...
- HP Readies Next Piece In 'Self-Expression' Campaign
Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2008
An ad promoting HP's box of branding tools popped up Tuesday ...
- SanDisk To Launch New Music Card Format
Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2008
A Forrester Research analyst says the microSD card is not the futu ...
- Cisco Launches 'Human Network' Campaign, Part II
Marketing Daily, Laurie Sullivan - Monday, September 22, 2008
The biggest challenge has been to design a global campaign that Cis ...
- Nintendo Reaches For Women Through Handbags
Marketing Daily, Laurie Sullivan - Friday, September 19, 2008
Bags to Riches has set out to prove that accessories found ...
- AT&T Ads Locate 'Discoverer' Of The Internet
Marketing Daily, Laurie Sullivan - Thursday, September 18, 2008
The latest spots, "Rainbow" and "Yeti," were created by BBDO. Whether findi ...
- AT&T Ads Locate 'Discoverer' Of The Internet
Online Media Daily, Laurie Sullivan - Thursday, September 18, 2008
Accessing the Internet at faster speeds is the premise behind two n ...
- Microsoft Ad Buzz Has Been A Mixed Bag So Far
Marketing Daily, Laurie Sullivan - Wednesday, September 17, 2008
Nearly two weeks since Microsoft launched the $300 million advertising campaign featuri ...
- Best Buy To Buy Rebel Leader Napster
Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2008
"In general, Best Buy has been known as big, slow and stodgy ...
- Best Buy Drops A Cool $121M For Napster
Online Media Daily, Laurie Sullivan - Tuesday, September 16, 2008
Best Buy reported Monday that it is purchasing Napster for $121 millio ...
- Vizio Rebrands, From Discount/Value To High End/Affordable
Marketing Daily, Laurie Sullivan - Monday, September 15, 2008
"We want consumers to associate premiere audio quality, along with images, wh ...
- Wireless Growth Prompts New Cashless Payment Trial
Marketing Daily, Laurie Sullivan - Thursday, September 11, 2008
Texas Instruments is testing cashless payments with credit card companies wherein consume ...