- Wall-E Video Game Promotes Release Of Eponymous Film
Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2008
[Entertainment] The game allows fans to become familiar with characters prior ...
- Studios Should Boost Marketing For 3-D Movies
Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2008
[Entertainment] Nielsen PreView's 3-D study analyzed more than 4,000 theaters in t ...
- Top Brands Leverage Hands-Free Cell Phone Laws
Marketing Daily, Laurie Sullivan - Monday, June 23, 2008
[Telecom] Last week at the Petersen Automotive Museum in Los Angeles, ...
- 23 Groups Ask FCC To Regulate Product Placement
MediaDailyNews, Laurie Sullivan - Monday, June 23, 2008
A coalition of 23 advocacy and consumer groups Thursday urged the Feder ...
- Top Brands Leverage Hands-Free Cell Phone Laws
Online Media Daily, Laurie Sullivan - Monday, June 23, 2008
Hands-free marketing and advertising campaigns from LG Mobile to Ford Motor C ...
- FCC Is Urged To Clamp Down On Product Placement
Marketing Daily, Laurie Sullivan - Friday, June 20, 2008
[Strategy] Brands complete for paid sequences in reality shows where products a ...
- Cardo Systems' Online Video Creates Urban Legend Marketing
Marketing Daily, Laurie Sullivan - Thursday, June 19, 2008
[Telecom] The company, which manufactures high-end Bluetooth mobile phone headsets, designed t ...
- LG Dangles 50Gs In National Texting Championship
Marketing Daily, Laurie Sullivan - Wednesday, June 18, 2008
[Telecom] New this year, the competition integrates with the June 24 episo ...
- On Your Mark, Get Set: Text!
Online Media Daily, Laurie Sullivan - Wednesday, June 18, 2008
LG Electronics MobileComm U.S.A. wants to find the fastest texter. The hands ...
- Virgin Mobile Invites Consumers To 'Book The Band'
Marketing Daily, Laurie Sullivan - Tuesday, June 17, 2008
[Telecom] Virgin has begun to build buzz through radio spots and ...
- Advertisers Head Into Orbit With 'Space Chimps'
Marketing Daily, Laurie Sullivan - Monday, June 16, 2008
[Entertainment] Go ahead, kids--act like a chimp. That's the marketing message th ...
- Verizon Offers Workshops For The PDA-Challenged
Marketing Daily, Laurie Sullivan - Friday, June 13, 2008
[Telecom] Sending the message that anyone can do it, Verizon is promoti ...
- Nokia Takes On Young Lions Competition With NSeries
Marketing Daily, Laurie Sullivan - Thursday, June 12, 2008
[Electronics] Sponsorships like the film festival give brands the platform to demonstra ...
- HP Pulls Creative Marketing Strings With 'Panda' Campaign
Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2008
[Electronics] "Everyone has a movie hero inside who wants to enjoy Hollywoo ...
- Despite Downturn, Hispanics Still Buying Big-Ticket Items
Marketing Daily, Laurie Sullivan - Monday, June 9, 2008
[Electronics] "I'm seeing more [say they will] buy cars and furniture, too ...
- Verizon Deal Could Send Alltel Loyalists Into Mourning
Marketing Daily, Laurie Sullivan - Friday, June 6, 2008
[Telecom] "There are certain characters you grow to love; that's what markete ...
- Verizon To Alltel Customers: Can You Hear Me Now?
Online Media Daily, Laurie Sullivan - Friday, June 6, 2008
It looks as if wireless carrier Alltel's quirky brand characters Chad a ...
- Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile
Marketing Daily, Laurie Sullivan - Thursday, June 5, 2008
[Strategy] Timing mobile advertising campaigns to coincide with product releases or maj ...
- Analysts: Apple, Nokia, RIM New-Revenue Biz Model Pioneers
Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2008
[Telecom] The real impact from Ovi and other services from Apple a ...
- Mobile Marketing Campaign Aims To Push 'Indiana Jones'
Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2008
[Entertainment] "About 15% of the people who bought the DVD since t ...
- 'Sex/City' Poised To Become Era's 'Feel-Good' Movie
Marketing Daily, Laurie Sullivan - Monday, June 2, 2008
[Entertainment] Look for Americans to embrace and buy merchandise related to pre-Sep ...
- Popularity Of Smartphones Boosts Average Cell Phone Price
Marketing Daily, Laurie Sullivan - Friday, May 30, 2008
[Telecom] Kirk Parsons, senior director of wireless services at J.D. Power a ...
- Dell Moves To Protect Brand Name After Legal Ruling
Marketing Daily, Laurie Sullivan - Thursday, May 29, 2008
[Electronics] The Albany County (N.Y.) Supreme Court found that Dell deprived custome ...
- Activision's Guitar Hero, 'Idol' Ad, Video Has Legs
Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2008
[Entertainment] Amy Shea, EVP at branding firm Brand Keys, says the compa ...
- Activision's 'Guitar Hero,' 'Idol' Ad, Video Has Legs
Online Media Daily, Laurie Sullivan - Wednesday, May 28, 2008
[Gaming] The attention-getting stunt Activision pulled last week during the season fina ...
- Fandango, American Airlines, Westin In 'Sex/City' Promo
Marketing Daily, Laurie Sullivan - Friday, May 23, 2008
[Entertainment] "We expect the promotion to get a lot of word-of-mouth buz ...
- 'Super Buyers' Play Critical Role In Adoption Of New 'Toys'
Marketing Daily, Laurie Sullivan - Thursday, May 22, 2008
[Electronics] They are less influenced by television, radio or print ads, te ...
- AT&T Gets Stingy In Marketing Wi-Fi Hotspots
Online Media Daily, Laurie Sullivan - Thursday, May 22, 2008
McDonald's, Coffee Bean & Tea Leaf, Barnes & Noble and other reta ...
- Marketing Of Wi-Fi Hotspots Is No Free-For-All
Marketing Daily, Laurie Sullivan - Wednesday, May 21, 2008
[Telecom] While the news may sound good to LaptopConnect customers, many m ...
- Dell, Virgin Mobile Launch Grads, Dads Promotions
Marketing Daily, Laurie Sullivan - Tuesday, May 20, 2008
[Electronics, Telecom] Corinne Nosal, a Virgin Mobile spokeswoman, says the tour highligh ...