- Dell, Virgin Mobile Launch Grads, Dads Promotions
Online Media Daily, Laurie Sullivan - Tuesday, May 20, 2008
[Mobile] Virgin Mobile and Dell have quietly begun summer marketing programs ...
- Straw Hat Dangles Pizza In Newly Launched Video Contest
Marketing Daily, Laurie Sullivan - Monday, May 19, 2008
[Restaurants] One or more of the top videos could end up ...
- HP Inks Sponsorship Deal With Major League Gaming
Marketing Daily, Laurie Sullivan - Friday, May 16, 2008
[Electronics] HP won't try to fool anyone into thinking the "cool" a ...
- Hallmark Campaigns To 'Move Dad' In Father's Day Promo
Marketing Daily, Laurie Sullivan - Thursday, May 15, 2008
[Retail] The online and multi-city contest tour gives dads a platform ro ...
- Qwest's New Ads Put Real People 'In The Loop'
Marketing Daily, Laurie Sullivan - Wednesday, May 14, 2008
[Telecom] The first group of ads targets a general audience, putting t ...
- NHL Gives Merchandising Efforts A Push As Finals Near
Marketing Daily, Laurie Sullivan - Tuesday, May 13, 2008
[Sports] The strategy relies on pre-selling merchandise at NHL.com to capture custom ...
- Canon's Camcorder Campaign Communicates Quality
Marketing Daily, Laurie Sullivan - Monday, May 12, 2008
[Electronics] The tagline, "What video should be, finally is," not only demonstrat ...
- Nokia's Pangea Day Spotlights Products
Online Media Daily, Laurie Sullivan - Monday, May 12, 2008
[Mobile] Nokia sponsored Pangea Day 2008, a one-day global event celebrating fi ...
- Best Buy, Carphone Warehouse JV To Tap Strength Of Brands
Marketing Daily, Laurie Sullivan - Friday, May 9, 2008
[Telecom, Electronics] The Carphone Warehouse will continue to operate under the bra ...
- Nintendo's Wii Fit Campaign Is Targeted To Women
Marketing Daily, Laurie Sullivan - Thursday, May 8, 2008
[Technology] Advertising efforts, including TV and print ads, begin within the ne ...
- Yellowbook Greets The Future With New Set Of Ads
Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2008
[Telecom] A focus on the future aims to communicate to consumers th ...
- Alltel Text Sweepstakes Dangles 'Circle Of Friends' Trip
Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2008
[Telecom] The winner, picked at random, can choose to visit either K ...
- Alltel Celebrates Anniversary Of 'My Circle' Plan With Contest
Online Media Daily, Laurie Sullivan - Tuesday, May 6, 2008
[Mobile] Alltel Wireless plans to give one lucky My Circle subscriber ...
- 'Indiana Jones,' Blockbuster, Andretti Start Their Engines
Marketing Daily, Laurie Sullivan - Monday, May 5, 2008
[Entertainment] Aside from in-store promotions and merchandise, banner ads will begin runni ...
- Google CEO Foresees Advertising, Technology Cozying Up
Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2008
[Trends] For Google, advertising nirvana occurs when the search giant can retu ...
- Google CEO Predicts Marketing To Become More Analytical
Online Media Daily, Laurie Sullivan - Wednesday, April 30, 2008
Look for the advertising and the technology industries to grow cozier ...
- Mobile Marketing Association Tackles Video, TV Guidelines
Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2008
[Mobile] Consensus came fairly easy for the mobile web banner and t ...
- New Ad Guidelines For Mobile Video, TV
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2008
Guidelines for mobile video and TV that will be added to t ...
- MMA Issues Mobile Web Banner, Text Message Guidelines
Online Media Daily, Laurie Sullivan - Tuesday, April 29, 2008
[Mobile] Consensus came fairly easy for the Mobile Marketing Association's guidelines ...
- AT&T Goes After Digital Music Lovers Where They Live--Online
Marketing Daily, Laurie Sullivan - Monday, April 28, 2008
[Telecom] The fundamental strategy to connect with consumers though music emphasizes AT&T ...
- AT&T Uses Search To Connect Mobile Users With Music
Online Media Daily, Laurie Sullivan - Monday, April 28, 2008
[Mobile] AT&T has turned toward search advertising and marketing to connect consume ...
- Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy
Marketing Daily, Laurie Sullivan - Friday, April 25, 2008
[Restaurant] Paramount made the agreement with Burger King, and the film indust ...
- Analysts Looking For More On Microsoft's Online Ad Biz
Marketing Daily, Laurie Sullivan - Thursday, April 24, 2008
[Technology] At today's earnings report, Microsoft may talk about the ad netwo ...
- AT&T Rings Up Profit As Land Lines Turn Cellular
Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2008
[Telecom] "As wireless grows, AT&T hopes to leave its consumer wireline herita ...
- WOM, Banner Ads Support Disney Radio's Mobile Version
Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2008
[Technology] This summer, the strategy shifts to a more traditional marketing a ...
- Disney Radio Pitches Teens With Banner Ads, WOM
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2008
Marketing gurus behind the Radio Disney mobile Web site and text-messaging servi ...
- Radio Disney Mobile Site Low On Traditional Ads, High on WOM
Online Media Daily, Laurie Sullivan - Tuesday, April 22, 2008
[Mobile] Marketing gurus behind the Radio Disney mobile Web site and text-messagi ...
- New Sony Campaign Will Tell 'Knowledge Transfer' Story
Marketing Daily, Laurie Sullivan - Monday, April 21, 2008
[Electronics] Steven Sommers, director of corporate marketing at Sony Electronics, says t ...
- Userplane CEO Reflects On Potential Yahoo/AOL Merger
Marketing Daily, Laurie Sullivan - Friday, April 18, 2008
[Technology] As Time Warner and Yahoo weigh a cash infusion to se ...
- AT&T Campaign Seeks To Change Parent-Teen Cell Phone Convo
Marketing Daily, Laurie Sullivan - Thursday, April 17, 2008
[Telecom] Featuring music icons Meat Loaf and Tiffany, the effort is schedul ...