- New Interactive Advertising Models On Horizon?
Show Daily, Laurie Sullivan - Monday, March 17, 2008
It's no secret that interactive ads create a tighter bond between consum ...
- Mobile & IPTV Content: The Next Frontier?
Show Daily, Laurie Sullivan - Monday, March 17, 2008
Are you bullish on made-for-mobile entertainment or think it should complement availab ...
- Campaign Aims To Create Buzz For Next 'Narnia' Film
Marketing Daily, Laurie Sullivan - Friday, March 14, 2008
[Entertainment] Marketing the 50-year-old classic on social network sites Facebook and MySpa ...
- Campaign Aims To Create Buzz For Next 'Narnia' Film
Online Media Daily, Laurie Sullivan - Friday, March 14, 2008
[Social Networks] Marketing the 50-year-old classic on social network sites Facebook a ...
- Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
Marketing Daily, Laurie Sullivan - Thursday, March 13, 2008
[Technology] The Kroger Co. becomes the first to sign up for AOL ...
- Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
Online Media Daily, Laurie Sullivan - Thursday, March 13, 2008
AOL is expected to announce today a free consumer service that ti ...
- Interactive Theater Ads Sense Moviegoers' Movement
Marketing Daily, Laurie Sullivan - Wednesday, March 12, 2008
[Technology] In movie projection rooms, ads are matched with movie content, wheth ...
- Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
Marketing Daily, Laurie Sullivan - Tuesday, March 11, 2008
[Technology] The deal makes Dunkin' Donuts the exclusive advertiser on the co-brand ...
- Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
Online Media Daily, Laurie Sullivan - Tuesday, March 11, 2008
[Social Networks] Dunkin' Donuts makes fresh coffee and tasty treats daily. N ...
- Apple iPods In Gyms Not Enough Incentive To Stay Fit
Marketing Daily, Laurie Sullivan - Monday, March 10, 2008
[Technology] Some might think marketing this type of technology to health-conscious southe ...
- Verizon Lounge Dangles Prizes For Site Visitors
Marketing Daily, Laurie Sullivan - Friday, March 7, 2008
[Telecom] Several marketing goals went into designing the site. The carrier want ...
- Verizon Lounge Dangles Prizes For Site Visitors
Online Media Daily, Laurie Sullivan - Friday, March 7, 2008
Attempting to attract consumers to FiOS television and Internet services, Verizon launch ...
- Cha-Ching! AOL Cashes In (With Yahoo)
Marketing Daily, Laurie Sullivan - Thursday, March 6, 2008
[Technology] Marketing the launch, AOL has teamed up with competition organizer TopCod ...
- Cha-Ching! AOL Cashes In (With Yahoo)
Online Media Daily, Laurie Sullivan - Thursday, March 6, 2008
AOL made an aggressive move to expand its advertising network by givi ...
- Microsoft, Yahoo Eye Larger Slices Of Mobile Space Pie
Marketing Daily, Laurie Sullivan - Wednesday, March 5, 2008
[Technology] Microsoft signed a deal with Nokia to bring its Silverlight develop ...
- Microsoft, Yahoo Eye Larger Slices Of Mobile Pie
Online Media Daily, Laurie Sullivan - Wednesday, March 5, 2008
[Mobile] Microsoft and Yahoo sent clear signals Tuesday in separate announcements th ...
- Thin Is In For Marketing Hitachi HDTV Brand
Marketing Daily, Laurie Sullivan - Tuesday, March 4, 2008
[Electronics] Hitachi hopes product placement in hotels and retail stores will bui ...
- Is An Advertainment Marketing Tool Lost In Translation?
Marketing Daily, Laurie Sullivan - Monday, March 3, 2008
[Technology] "Rather than just sell digital content, offer free movie previews a ...
- Study: Short-form Videos Could Spur Movie Ticket Sales
Online Media Daily, Laurie Sullivan - Monday, March 3, 2008
[Video] Business and technical problems have slowed movie studios from producing short-fo ...
- Sprint Throws Subscribers Bone After $29.5 Billion Loss
Marketing Daily, Laurie Sullivan - Friday, February 29, 2008
[Telecom] Print ads and in-store promotional displays that focus on marketing t ...
- Playboy Seeks Sexy Yet Clothed 'Miss Mobile'
Marketing Daily, Laurie Sullivan - Thursday, February 28, 2008
[Entertainment] Playboy's push into mobile began last year to attract tech-savvy consume ...
- Playboy Seeks Sexy Yet Clothed 'Miss Mobile'
Online Media Daily, Laurie Sullivan - Thursday, February 28, 2008
[Mobile] Playboy's push into mobile began last year to attract tech-savvy consume ...
- Marketing Feedback Cards Go Digital Via Cell Phones
Marketing Daily, Laurie Sullivan - Wednesday, February 27, 2008
[Technology] "Say you're in JCPenney's standing in front of a product y ...
- Marketing Feedback Cards Go Digital Via Cell Phones
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2008
[Mobile] "Say you're in JCPenney's standing in front of a product y ...
- Burger King Agrees To Kids' Marketing Rules In Europe
Marketing Daily, Laurie Sullivan - Monday, February 25, 2008
[Restaurants] Antje Burbach, a Burger King spokeswoman in Switzerland, says the fast-fo ...
- Disney Brand Taps Moms' Marketing Magic
Marketing Daily, Laurie Sullivan - Friday, February 22, 2008
[Entertainment] Following its Web site redesign will be a four-piece print campai ...
- Oscar Ads Gear Up To Steal Star Sparkle
Marketing Daily, Laurie Sullivan - Thursday, February 21, 2008
[Entertainment] Brands paid big bucks to advertise during the 80th Annual Acade ...
- Ads Mesmerize Mall Shoppers - And Me
Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2008
I'm not surprised. Even for me, the ads are engaging. They a ...
- AT&T Sends Message To Teens: Hang Up And Drive
Marketing Daily, Laurie Sullivan - Tuesday, February 19, 2008
[Telecom] AT&T will customize 200 service vans to look and feel li ...
- Michael Bay Spoofs Self In New Verizon Ads
Marketing Daily, Laurie Sullivan - Monday, February 18, 2008
[Telecom] The ads aims to convey that "when it comes to t ...